Data Handbook 2020

This document focuses specifically on the definitions and usage of data in relation to digital marketing and our intent is to provide you with a solid set of useful considerations.

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More than a game: the explosion of the esports industry

In this webinar a range of industry experts will review the growth of the esports sector.

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Australian Digital Advertising Practices 2020

The Australian Digital Advertising Practices have been created specifically for advertisers by a cross-industry team of advertisers, media agencies, digital publishers and subject matter experts.

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Connected TV Handbook 2020

As TV becomes increasingly digital, Connected TV is one of the fastest growing mediums and there’s a good reason why! Check out the updated CTV Handbook from the IAB Video Council.

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IAB Resources

IAB Member Q&A: Programmatic Audio

On August 05, 2020

In the IAB Australia Audio State of the Nation research published earlier this year, 58% of media buyers were...

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Recent Articles

Blog Articles, General

Summary of ACCC’s News Media and Digital Platforms Mandatory Bargaining Code

Posted by Gai LeRoy On July 31, 2020

The ACCC has released a draft mandatory code for news media bargaining with digital platforms. The draft legislation and...

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Upcoming IAB Events

Are you Game? esports & Gaming

Thursday, 13 Aug 2020 11am - 12pm

esports has been on the rise over recent years but changes of lifestyle in 2020 have seen consumption skyrocket....

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IAB Tech Lab Releases SafeFrame 2.0 Secure Ad Container for Public Comment

Posted by Jonas Jaanimagi On July 30, 2020

IAB Tech Lab has released SafeFrame 2.0 for public comment for a 60-day period until Sept 28th 2020. SafeFrame...

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IAB Australia is the peak trade association for online advertising in Australia.

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