About IAB Training

Short courses for media and marketing professionals looking to thrive in today’s digital world


The IAB launched its training programme in 2013 to address the widely documented digital skills gap in Australia. So far, the programme has helped over 600 professionals gain the core digital skills and confidence necessary in today’s market. 

 global focus local approach

As the peak digital advertising trade body, we have our finger on the pulse of the industry. Created by the industry, for the industry, our courses are locally produced with a global focus, connecting the Australian digital marketplace to the world.


Taught by the leading digital experts in Australia, all of our courses contain the latest case studies, best practices and IAB standards.


Our key courses include the one day intensive courses for Digital Fundamentals and Digital Media Sales as well as our Programmatic Trading course. 

iab learning experience

Our courses are held in small face-to-face environments to facilitate interactivity and individual attention. Featuring all of the latest IAB research, stats and standards, our courses are hands-on and interactive, with plenty of practical exercises, quizzes and guest speakers.

Here is what some of our previous students have said about our courses:



Our courses are designed to give you both core digital skills training, and connect you to the most current ideas, issues and innovations in our industry today.

Designed for marketing and media professionals, our intensive courses are 1 day long, so you can get back to work and apply your new skills and knowledge right away.

We are constantly reviewing the market and our course curriculum to ensure we are addressing the key needs of the industry. 

Some of our previous courses have included: 



  • Programmatic Trading (1/2 day) – Sydney 
  • Digital Landscape and Digital Trends (1/2 day) – Sydney
  • TV & VIideo Convergence (1/2 day) – Sydney
  • Digital Sales (1/2 day) – Sydney

our trainers

In our effort to provide impartial, up-to-date training that covers the entire industry, our trainers are digital experts actively working in the heart of the industry with a passion for teaching.


All of our trainers have a minimum of 10 years’ experience in multiple facets of the industry, with knowledge and expertise from Australia and beyond.


Whilst we have two Head Trainers –  Ellie Rogers from Facebook and Sarah Wyse from Videology – all our courses feature several guest speakers and expert sessions by the key digital talent in Australia. To read more about our trainers and guest speakers, please visit Our Trainers section.


Book Now

Please visit our Events & Training Schedule to find your course and book a place.


For larger bookings and in-house enquiries, please contact us on training@iabaustralia.com.au or call us on 02 9211 2738.


If you can’t find a course you need and would like to suggest a topic or request a specific course to be held at your city, please complete the short form below.

Form: Suggest a Topic or Register Your Interest