AdTech Matters – DPO, Contextual Targeting & Facebook Product Updates

On November 18, 2020

Every fortnight we’ll bring you some recent technical updates and trends that we feel you’ll all find useful. Today’s topics include:

DPO (Demand-Path Optimisation) – a quick summary of what DPO is and its benefits.

Contextual Targeting – it’s not a new product, but is now a fast-evolving AdTech niche. We take a closer look at why.

Facebook & Instagram Products – some interesting products updates have recently been announced by Facebook for retailers, just in time for Xmas.

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