AdTech Matters – DPO, Contextual Targeting & Facebook Product Updates

On November 18, 2020 adtech matters, contextual targeting, demand path optimisation, facebook, instagram

Every fortnight we’ll bring you some recent technical updates and trends that we feel you’ll all find useful. Today’s topics include:

DPO (Demand-Path Optimisation) – a quick summary of what DPO is and its benefits.

Contextual Targeting – it’s not a new product, but is now a fast-evolving AdTech niche. We take a closer look at why.

Facebook & Instagram Products – some interesting products updates have recently been announced by Facebook for retailers, just in time for Xmas.

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