AdTech Matters – OpenRTB 2.6, Data Transparency update & retail data platforms

On December 14, 2021 ad tech matters, Data, ortb, Programmatic, transparency

Every fortnight we’ll bring you some recent updates and trends that we feel you’ll all find useful.

Today’s topics include:

OpenRTB 2.6 – a summary of the key highlights in the latest update to the programmatic protocols.

Data Transparency – the data label project gets a significant partnership boost and a revamp.

Retail data platforms – we take a look at Tesco’s Media & Insight Platform, which is a partnership between the UK’s largest grocery retailer, and dunnhumby.

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