Agenda for the IAB Leadership Summit


9:00am – 9:10am
Alice Round
State of the Nation
Alice Manners, CEO, IAB Australia
9:10am -9:15am
Chairman’s Welcome
Ed Harrison, CEO, Yahoo7
9:15am – 10:00am
International Keynote:
“Maximising the Promise of Digital Media”: IAB President & CEO answers the six biggest questions confronting the digital advertising industry –
Randall Rothenberg, President & CEO, IAB U.S
  • When will the viewable impression be our new currency?
  • Can we make programmatic advertising work for everybody?
  • How will this industry eliminate fraudulent ad traffic?
  • When will we tame the wild west of mobile?
  • Is native advertising a fad or a fixture?
  • How will digital video reach its full potential?

and shows the value that will flow from getting the solutions.

10:00am – 10:30am
The relevance imperative: How brands can maintain relevance in the digital world by leveraging content marketing and ad technology.
Olivier Legrand, Senior Director, Marketing Solutions, Asia Pacific and Japan LinkedIn
11:00am – 11:30am
Hard things done right: Leadership in the programmatic age
Dave Osborn, Vice President, Asia-Pacific, AppNexus
    Programmatic is close to the tipping point in the US and UK, with approximately half of all digital display now traded this way. As programmatic matures in Australia, Dave Osborn shares insights from AppNexus’ yet to be released Global Research study that highlights attitudes and perceptions towards programmatic, and discusses the difficult decisions and actions leaders need to be prepared to take.
11:30am – 12:10pm
Marketing Technology: Cutting Through the Complexity
Moderator: Brad Howarth, Writer, speaker and moderator on change, technology and society
Nick Baker, CEO, RedBalloon
Ben Sharp, Managing Director, AdRoll
Tom Armstrong, Commercial Director, Fairfax Media
Sam Smith, Managing Director, TubeMogul
Data and technology: Together, they’re upending the worlds of advertising and marketing. Exclusive Results of first Australian landscape study aimed at understanding how marketers in Australia seek to advance their utilization of consumer data technology to support advertising and marketing functions.

  • Today’s technology landscape is dauntingly complex
  • When it comes to technology, no single “one-size-fits-all” solution can address every marketer’s need
12:10pm – 12:55pm
PwC’s Outlook: Innovations in Media and Marketing
Megan Brownlow, Editor, Australian Entertainment and Media Outlook, PWC



13:40pm – 14:20pm
Making measurement make sense – which metrics really matter & why Viewability is a hot button
Jonas Jaanimagi, Head of Media Operations and Strategy, REA Group
Shane Mullane, Senior Director, Moat Europe & APAC
James Diamond, Managing Director Australia & New Zealand, Integral Ad Science
Dan Robins, Head of Interactive, OMD
Angus McLean,Digital Strategy Manager, Telstra
14:20pm – 14:50pm
The changing TV experience: Exclusive results of Australian Consumer Study addressing Attitudes and Usage across Multiple Screens
Presenting the results: Peter Harris (QPMR), Executive Vice President & Managing Director, Vision Critical Australia
Moderator: Adam Good, Director of Digital Media & Content, Telstra
Sarah Wyse, Managing Director, Australia & New Zealand, Videology
Keith Eadie, TubeMogul
Nick Young, National Digital Sales Director, MCN
Cora Spear, Head of TV & Global Content, Yahoo7
The Changing TV Experience: Attitudes and Usage Across Multiple Screens,” an in-depth Australian market study that explores new ground in the ongoing dramatic shift in consumers’ television viewing habits, and offers marketers insights into reaching audiences as connected TV ownership and multi-screening become more prevalent.

Study sponsored by:



14:50pm – 15:30pm
Panel Discussion: Making mobile work – unlocking the full value of mobile advertising from creative to location based targeting
Graham Christie, CEO, Co Founder, Big Mobile Group
Carl Poplett, Mobile Sales Specialist, Mi9
Stephen Deane, Goobal Commercial Director, Guvera
Sarah Keith, Head, Australian Vivaki Exchange



15:45pm – 16:25pm
Maintaining a trustworthy digital supply chain & Confronting Fraud: It’s Time to Clean Up the Industry.

Addressing the challenges on both sides of the table.

Moderator: Paul McIntyre, Senior Contributor, Media & Marketing, Australian Financial Review | Contributing Editor, AdNews
Randall Rothenberg, CEO & President, IAB U.S
Nicole Sheffield, CEO, NewsLifeMedia
Anthony Saines, Director – Media & OEM, Carsales
16:25pm – 17:00pm
International Keynote:
Storytelling that Works – Lessons from the Newsroom
Richard Pattinson, former BBC journalist & now SVP Content, BBC Advertising,
BBC Worldwide
BBC StoryWorks is the BBC’s new international content marketing team within BBC Advertising. Its SVP of Content, Richard Pattinson, will talk about how newsroom values engage audiences, providing real insights from the heart of the BBC’s international news operation, and how this approach to storytelling benefits brands.
17:00pm – 19:00pm
IAB Service Excellence Awards & Networking Drinks Reception