Interview with Brent Smart, IAG CMO

Posted by IAB Australia On January 28, 2018

IAB CEO Vijay Solanki sat down to talk with IAG CMO Brent Smart his career and how automation and data intersect with creativity.


Part 1: Brent talks about his career and the journey from being a brand-focused creative to his present role as a client.


Part 2: Brent discusses the role of creativity within data and automation, and the IAG philosophy of “Know when to Art and know when to Science”.


Watch both videos on YouTube here.

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.