The IAB Audio Summit is back in 2024 for the 8th year. The Summit provides marketers, agencies, adtech, broadcasters and publishers with the latest information on the streaming audio and podcasting advertising market. Agencies and marketers are invited to attend for free and IAB Australia member organisations are eligible for two free tickets. Drinks, nibbles and networking will follow the Summit content.
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Check out photos from the day here!
Agenda:
Opening & Scene Setting
Richard Palmer from Triton Digital and Chair of the IAB Audio Council will open the 2024 Audio Summit with a look back at 2023 as well as plans for 2024.
Audio Revenue Data CY23
On overview of investment in digital audio and podcasting in the Australian market in 2023 from the latest Online Advertising Expenditure Report.
Presenter: Gai Le Roy, CEO, IAB Australia
Audio Advertising State of the Nation
The 8th wave of the industry State of the Nation research will be launched providing the latest data on agency and marketer intentions and sentiments in relation to audio investment, measurement, opportunities and barriers.
Presenter: Natalie Stanbury, Director of Research, IAB Australia
See it. Hear it. Feel it.
Think that audio isn't a suitable option for your campaign due to creative requirements? Think again! This session will look at creative approaches for new audio advertisers and how to find inspiration in challenging briefs.
Presenters:
Ralph van Dijk, founder, Eardrum
Andy Maxwell, co-founder, Earmax Media
Does Crime Pay?
Groundbreaking new research looking at consumer's engagement and response to advertising within true crime podcasts.
Presenters
Peter Pynta, principal consultant, Neuro-Insight
Scratching the Crime Itch
Panel of true crime presenters and producers discussing the balance of keeping crime content responsible while scratching the itch of crime obsessed Australians.
Moderator: Dominique McDermott, Acting Head of Commercial Audio, News Corp Australia
Presenters
Claire Harvey, editorial director, The Australian
Dan Box, editorial director, NewsCast
Jack Laurence, host, One Minute Remaining
Jess Lodge, senior news producer, Nine
The Art of Influence - Connecting with Gen Z Thru Audio
Panelists
Sarah Adams, producer, Inspired Unemployed
Ryan Lamont, senior development manager, Acast
Sam Koslowski, co-founder, The Daily Aus
Moderator: Bella Spragg, director data partnerships, The Trade Desk
Media Buyers - Making the Most of Audio Investments in 2024
Four leading media agency leaders discuss their approach to audio investment and plans for 2024.
Panelists
Anna Magliano, head of client services, Kaimera
Lucy Formosa Morgan, MAGNA Global
Daniel Cutrone, managing partner, Avenue C
Ashley Wong, head of digital, data & innovation, Foundation Australia
Closing followed by networking, drinks and nibbles