IAB Digital Ad Ops Webinar – Part 1: Enabling True Cross-Screen Measurement

Recent Events & Training
Thursday, 25 June 2020

This is the first webinar in a four-part series covering local and global trends affecting the online advertising industry from AdOps, TechOps and programmatic perspectives. (This series is designed to replace our hugely popular Ad Ops Conference in the age of COVID)

Ad Ops Part 1 will explore Open Measurement and the IAB Tech Lab’s OM SDK. The opportunities and challenges of cross-media planning will be discussed along with an engaging panel discussion with industry experts on Open Measurement, cross-media attribution and the phasing out of cookies.

 

Watch the webinar here

AGENDA

IAB welcome & Introduction

Jonas Jaanimagi, Tech Lead, IAB Australia

Introduction to Open Measurement and the OM SDK
Jill Wittkopp, Director of Product, IAB Tech Lab

1:1 on the opportunities and challenges of cross-media planning
Imran Masood, Country Manager, AUNZ, DoubleVerify
Jill Wittkopp, Director of Product, IAB Tech Lab

Industry panel and Q&A
Jonas Jaanimagi, Technology Lead, IAB Australia (Moderator)
Jill Wittkopp, Director of Product, IAB Tech Lab
John McNerney, Director of Platforms, AUNZ, Verizon Media
Amy Weekley, Sydney Head of Digital, Wavemaker
Lena Lepojevic, Account Management APAC, DoubleVerify

 

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