Privacy Essentials Training

IAB Training

IAB Australia Privacy Essentials for Media & Marketing Professionals in conjunction with Salinger Privacy. 

The IAB believes it is important that media, advertising and marketing professionals have a solid understanding of the privacy regulation that impact the industry. We have partnered with Anna Johnston from Salinger Privacy to develop a training programme to understand the legal considerations & obligations when handling & leveraging consumer data. Provides a solid grounding on the current Australian Privacy Act, Spam Act, an overview overseas regulatory changes and more.

The training programme contains just over 90 minutes of e-learning video modules, a range of background resources and then an exam at the end to complete the course. Note that the content is delivered in an easy-to-understand manner but the exam at the end does truly test the knowledge gained from the programme. It has purposely been developed to provide depth of knowledge and passing the exam is a valuable and meaningful professional achievement.

Course Outline

  • Overview
  • Key Concepts
  • Personal Information
  • Privacy Principles
  • Other Privacy Laws
  • Putting the Privacy Rules into Practice
  • Future Proofing
  • Assessment 


$150 for members*

$350 for non-members

Special discount for January 2022 – use the coupon code Jan22 at the check out.

*If you are unsure of your IAB membership, please reach out to

Find out more and enrol now!