Re-telling of Retailing

Upcoming Events & Training
Thursday, 13 May 2021
11am - 12pm
Webinar

This webinar will look at how the marketing industry is helping brands and retailers make the most of both an increase in e-commerce activity and encouraging consumers to head back instore.

Presenters:

Mark Mansour, Director, Client Partnerships & Sales, Cartology

Dean Vocisano, Country Manager, Shopfully

Lottie Laws, Sales Director, Pinterest

Roger Dunn, General Manager, GroupM Commerce

Gai Le Roy, CEO, IAB Australia

 

Agenda

Mark Mansour, Director, Client Partnerships & Sales, Cartology

Retail consumer trends, retail media and brand relationships

  • Understand the shifts in consumer behaviour across omnichannel experiences
  • The role of digital in the shopping journey and how retail media is complementary to this experience
  • Best practice strategies for leveraging retail media to drive better experiences for customers

Dean Vocisano, Country Manager, Shopfully

  • The role of the smartphone as a remote control for in-store shopping: consumers making their purchase preparation from home using the smartphone (looking for info online and then shopping offline)

  • How retailers can take advantage of this situation

  • How retailers can drive higher in-store traffic through digital catalogues

Lottie Laws, Sales Director, Pinterest

  • Inspiring a New Purchase Journey

    • Online shopping has accelerated and the need for retailers and shops to have an online presence has never been greater
    • Consumer’s desire for in-store, curated and personalized experiences remains – it’s essential for retailers to bring the best parts of offline shopping, online for this new world
    • Provide retailers with a call to action at a time when online shopping is more prevalent than ever before

    Presentations will be followed by a panel with the 3 speakers  and Roger Dunn, General Manager, GroupM Commerce, moderated by Gai Le Roy, CEO, IAB Australia

Register here

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