FY 15-16 Ad Spend: Figures and Opinions

Posted by IAB Australia On August 23, 2016

The Australian online advertising market has delivered some amazing growth again, increasing $1.6 billion to reach $6.8 billion for the full financial year, (up 29.7 percent year-on-year).

It is, in fact, the largest growth in online ad expenditure in the past five years, as our CEO Vijay Solanki pointed out in his opening. Some top-line figures from the report are highlighted in the video by Vijay and Gai Le Roy, including: 

  • Total Market increased 29.7 percent ($1.6 billion) to $6.8 billion.
  • Mobile increases to $1.96 billion, up 72%.
  • Video Market grows to $600 million, making up 24.3% of General Display.

We also managed to get a few industry leaders to tell us what the figures mean to them, their business and the industry. 



IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.