Now in its 20th year, The Sims has built an incredible legacy. If there’s a system you can play games on, chances are you can play The Sims on it. But, with any legacy brand, The Sims had reached peak saturation with its current demographic. Our role was to take everything gamers love about the Sims and bring it to a new audience, converting periphery Sims fans into long-term gamers for generations to come. Check out the results here: https://www.bring.com.au/case-study/the-sims-x-benee/