Best Practice for User Comment Moderation 2013

Posted by IAB Australia On July 17, 2013 Guidelines & Best Practice

These guidelines and accompanying commentary set out recommendations for how organisations should moderate user generated comments that are posted to social media channels. It highlights the tools made available by the social media platform operators, identifies good business practice with respect to moderating user comments and general guidance around how to manage these conversations.

The signatories to this guideline all operate within Australia and represent social media platform operators and organisations who use these platforms to engage, as well as agencies who support their clients’ efforts in this space. What we all have in common is our commitment to the future development of social media as a critical space within which these many different conversations can take place in an open and responsible manner.

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.