Forbes: Facebook And Google Win From New FCC Privacy Regulations, And Everyone Else Loses

Posted by Christian Manie On October 30, 2016 Guidelines & Best Practice

Forbes – Oct. 31, 2016: If you want a vibrant media business, it doesn’t come for free – somebody has to pay for this. And there are two major sources of funding media content – consumers (for example, subscriber fees) and marketers (through advertising). But the FCC’s new privacy regulations, which focus only on consumer information retained by internet service providers (ISPs), raise very serious concerns for the advertising pillar. Given the reluctance of many consumers to pay for content in the digital world, this threat to digital advertising – called “unprecedented, misguided and very harmful” by the Association of National Advertisers, is even more troublesome.

Christian Manie