Google Best Practices: Tapping into Mobile App Installs

Posted by Christian Manie On June 29, 2015 Guidelines & Best Practice

If your business has an app, or you’re planning to launch one, you’ve probably spent a lot of time thinking about the unique value it offers. Does it make a user’s life easier with ridesharing to parties? Help him buy with just a single click? Or simply entertain him as he taps a flying squirrel through digital treetops?

Whatever your app does, you want it to be found. This white paper will show you how to use AdWords to build a valuable user base for your app and promote your app to users: as they’re playing, watching, searching, shopping, and yes — even as they’re flying through treetops.

Christian Manie