Member Policy & Privacy Briefing – ad data ecosystems

On August 03, 2021 Policy and Regulation, Technical Briefings

In this month’s exclusive IAB member briefing from Privacy Lawyer & Consultant Peter Leonard challenges us to think systematically about ad data ecosystems particularly around data flows and downstream activity. He discusses how for digital advertising supply chains to be trusted by consumers and regulators, there needs to be sufficient transparency and predictability as to how consumer data is being shared and used for each intermediary in that supply chain must be demonstrably accountable and trustworthy.

This article is only accessible to members. Please log in if you belong to a member organisation, if you do not have a member login it can be set up here.