A hot topic in digital advertising recently has been Programmatic Curation. As a result, the IAB Australia Exec Tech Council were keen to help support industry on this topic by providing some simple ...
Programmatic Curation – An Explainer
Synthetic Data – An Explainer
Recently there has been a fair amount of discussion across the industry regarding the increased use of Synthetic Data in digital advertising. As a result, the IAB Australia Data Council decided that we ...
Tech Lab Trusted Server (Proof of Concept) – An Explainer
Every year IAB Tech Lab publishes a roadmap and for 2025 a number of interesting projects are mentioned, sitting alongside the traditionally anticipated updates and ongoing improvements as per their 5 core ‘pillars ...
Digital Video Ad Format Guidance & Related field in OpenRTB
Back in April 2022 IAB Tech Lab initially updated its video guidelines to be more transparent about the difference between instream and outstream video ad formats. These draft guidelines were peer-reviewed and then ...
Brand Safety & Suitability – Guidance
In 2020 we published, in conjunction with the MFA and AANA, an updated version of the The Australian Digital Advertising Practices (ADAPs) – which were created specifically for advertisers by a cross-industry team ...
De-Identification, Encryption & Anonymisation – An Explainer
It is increasingly common to come across reference to the practices of de-identification, encryption & anonymisation in digital advertising, so we are keen to provide some background, definitions, examples and recommendations related to ...
IAB Tech Lab Updates: Programmatic CTV Genre Guidance & ID-Less Solutions Guidance
This week we take a look at the two recent updates from IAB Tech Lab Guidance on ID-Less Solutions. Several releases focused on helping the industry leverage taxonomies to support CTV genre values. ...
Update on in-app Measurement & Attribution within Apple iOS
This week we wanted to look at Apple’s new measurement framework designed to enhance ad attribution capabilities in iOS (from iOS 17.4 onwards) whilst still maintaining strict privacy standards. It is Apple’s latest ...
Guiding The Use of Artificial Intelligence In Advertising
This week we have seen two separate and quite distinct outputs to support industry in leveraging the capabilities of machine learning and/or artificial intelligence, as well as some other potential use cases. The ...
Google Chrome Privacy Sandbox – an Update
We have been regularly working to provide consistent updates on the timings, plans and implications of future third-party cookie deprecation within Google’s Chrome browser – as Chrome remains the most widely used web ...
IAB Tech Lab In-Depth Analysis of Google Privacy Sandbox APIs – A Summary
We recently published an article on Google Chrome’s 1% global rollout of its Tracking Protection feature and an update on the evolving portfolio of Privacy Sandbox APIs. These are proposed as the alternative ...
IAB Tech Lab 2024 Priorities & Roadmap – An Explainer
As we prepare for another busy year ahead, we've been covering a few key topics - such as the responsible management of consent & privacy signals (click here) and critical updates on third-party ...
Chrome’s third-party cookie phaseout, the 1% rollout and an update on proposed solutions
Note – on Feb 7th 2024 IAB Tech Lab’s Privacy Sandbox Task Force published draft commentary and analysis on the challenges associated with the industry’s adoption of Google’s Privacy Sandbox proposals. This analysis ...
IAB Tech Lab Accountability Platform – An Explainer
Project Rearc was launched in 2020 to collaboratively ‘re-architect’ digital advertising in response to the inevitable deprecation (or limitation) of third-party cookies and other identifiers. The approach taken was to review industry requirements ...
The EU Digital Services Act (DSA) – An Explainer
24th January 2024 Update: The IAB Europe DSA Taskforce that was established to evaluate industry needs for standardisation in support of compliance with ads transparency requirements outlined in the DSA, with an initial ...
Consent Signals – An Explainer
With the Privacy review now well under way here in Australia, discussions related to the collection, management and adherence to consumer consent for digital advertising are becoming more prevalent across the industry. As ...
IAB Tech Lab Identity Solutions Guidance
In December 2021 the IAB Australia Data Council published the ‘Identifiers Explainer Guide And Matrix’ (click here to access) which was very well received at the time, and timely due to the amount ...
Summary of Recent Updates to Industry Standards
IAB Tech Lab develops, oversees and updates critical global technical standards and solutions – designed to enables and support a healthy and sustainable digital media and advertising industry. Key areas of focus are ...