IAB Australia Research Director

IAB Australia is looking for a research director who is just as good with people as they are with numbers, who can see to the heart of complex problems and can think outside the box.

The Role:

  • Drive research and measurement related industry projects and initiatives
  • Manage a range of subject specific councils and working groups with a wide range of stakeholders.  
  • Identify and initiate new research projects that provide value to members and help build and highlight the advantages of digital advertising and marketing.
  • Representing the IAB publicly on measurement and research issues.

Areas of Responsibility:


  • Chair the IAB Measurement Council
  • Work closely and regularly with Council members and preferred audience measurement provider (Nielsen) to ensure the delivery of robust audience measurement for digital
  • Liaise with other industry and trade bodies on measurement, research and related issues
  • Keep abreast of industry developments in audience & digital measurement

Ad Revenue Tracking

  • Manage IAB relationship with PwC for the production and methodologies used in the production of the Online Advertising Expenditure Report
  • Liaise with other market revenue providers
  • Keep abreast of developments in digital advertising revenue tracking

Council Management

  • Chair and manage IAB other councils as required
  • Co-ordinate and drive industry research projects for these councils
  • Ensure there is regular communication with these councils

Industry Research

  • Manage any other research projects that are required such as industry studies and consumer studies
  • Identify, analyse and share with appropriate councils any other industry research that could serve the member base


  • 10+ years in the media industry with an understanding of media sellers and media buyers  
  • Thorough understanding of digital audience measurement
  • Thorough understanding of digital marketing and advertising tracking, techniques and tools
  • High level of experience in consumer and trade research and marketing effectiveness research techniques
  • Understanding of advertising revenue tracking methodologies and services
  • Understanding of local and global media landscape
  • Knowledge of emerging media, marketing and advertising methodologies
  • Several years of experience managing projects and working with a range of research providers and research methodologies

Technical / functional skills:

  • Tertiary qualifications in business, marketing or psychology
  • Several years of experience in quantitative data analysis, ideally in audience & consumer research data
  • Experience using media measurement tools e.g. Nielsen, Comscore etc
  • Strong ability to manage a wide range of senior stakeholders individually and in groups
  • Experience chairing large meetings
  • Strong communication skills – written and verbal
  • Experience presenting research findings to large groups and in public

Working relationships:

  • Internal -IAB team, IAB Board.
  • External – more than 200 members, other trade and industry groups, research suppliers, overseas IAB and research communities

Reports to: