Peter Hammer is Managing Director at Marketing Scientist Group. 

Building our knowledge of branded content

Branded content has become big business in the world of marketing.Many advertisers are now creating sponsored or paid partnerships with digital publishers, in the form of written articles, video and podcasts, similar to regular editorial content. In ...
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It’s time to MeasureUp

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As the old saying goes, if it can't be measured, then it can't be managed. But how then do we, as an industry, manage in the ever-changing world of advertising and media measurement? Many people would agree that a key ingredient is about getting the ...
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