Let’s Celebrate How Far We’ve Come In Video: Mark Stanton and Vijay Solanki

IAB CEO Vijay Solanki and Mark Stanton, VP ANZ at Brightcove, discuss current trends and challenges across the video advertising landscape, including:

  • Video is taking a leading role in the advertiser's tool box
  • How user experience is key
  • And the importance of measurement of ad ROI and effectiveness.

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If I had a dollar for every time…
IAB August Update


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Wednesday, 27 May 2020

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