Why there is a need to focus on measurement in the Industry

On Oct. 10 IAB Australia held its inaugural MeasureUp Conference, bringing over 40 of the best minds in digital to discuss measurement, metrics and effectiveness, what they have learned and how those learning have impacted their ad spends. We asked some of the experts in attendance why there is a need to focus on measurement and why a conference like MeasureUp is so important. 

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Wednesday, 27 May 2020

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