How Amazon Will Impact Australian Businesses

Posted by IAB Australia On September 14, 2017

We spoke to Kris Barton, Chief Product Officer at ReachLocal, about the likely impact of Amazon‘s entry to Australia. Whether you see Amazon as a threat or an opportunity, the impact will be profound.  If you’re in retail, or you’re an SME offering any kind of product or service, his insights will help you prepare for the inevitable. 



You can watch the video on YouTube here.

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.