
Resources referenced on the day
IAS: The Halo Effect

The Digital Brand Effect

Presentations and Videos
For the love of coffee: The fix of native advertising
Mark Henning - Executive Director Media & Digital, Kantar
Sabrina Chan - Research Director, News Corp

The Power of Digital in Building Brand Equity - Introductory Presentation
Gonzalo Fuentes - Kantar

The Power of Digital in Building Brand - Research Presentation
Mark Henning - Executive Director Media & Digital, Kantar
Sabrina Chan - Research Director, News Corp

Quality Casts Powerful Halo Over Advertising Perception
Jessica Miles - IAS

Diet tips for a Cookieless future: Perspectives on preparing for tomorrow - Presentation
Jonas Jaanimagi - IAB Australia

Planning for success: Optimal video flighting strategies for building awareness online
Ben Millar - Ebiquity

Brands through the eyes of youth: Insights to give the edge on Millennials & GenZ
Panel:
Crystal Andrews - Daily Mail
Whitney Higginson - Pedestrian Group
Jessica Travers - The Estée Lauder Companies Australia
Lisa McIntyre - Engine
Moderator:
Vivienne Kelly - Mumbrella

Becoming customer focused: Prioritising customer lifetime value - Part 1
Andy Ford - Facebook

Becoming customer focused: Prioritising customer lifetime value - Part 2 (Interview)
David O'Rorke - THE ICONIC
Vivek Bharadwaj - THE ICONIC
And Ford - Facebook

Diet tips for a Cookieless future: Perspectives on preparing for tomorrow - Panel
Panel:
Garrett McGrath - Rubicon Project
Amelia Ward - PHD
Matthew Daniell - Marketing Effectiveness Consultant
Natalya Pollard - LiveRamp
Moderator:
Amy Jansen-Flynn - REA

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