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Resources referenced on the day
IAS: The Halo Effect
![IAS](https://iabaustralia.com.au/wp-content/uploads/2020/08/IAS.png)
The Digital Brand Effect
![IAB_Kanter_The-Digital-Brand-Effect_Oct_2019-1](https://iabaustralia.com.au/wp-content/uploads/2020/08/IAB_Kanter_The-Digital-Brand-Effect_Oct_2019-1.png)
Presentations and Videos
For the love of coffee: The fix of native advertising
Mark Henning - Executive Director Media & Digital, Kantar
Sabrina Chan - Research Director, News Corp
![1](https://iabaustralia.com.au/wp-content/uploads/2020/08/1.png)
The Power of Digital in Building Brand Equity - Introductory Presentation
Gonzalo Fuentes - Kantar
![2](https://iabaustralia.com.au/wp-content/uploads/2020/08/2.png)
The Power of Digital in Building Brand - Research Presentation
Mark Henning - Executive Director Media & Digital, Kantar
Sabrina Chan - Research Director, News Corp
![3](https://iabaustralia.com.au/wp-content/uploads/2020/08/3.png)
Quality Casts Powerful Halo Over Advertising Perception
Jessica Miles - IAS
![4](https://iabaustralia.com.au/wp-content/uploads/2020/08/4.png)
Diet tips for a Cookieless future: Perspectives on preparing for tomorrow - Presentation
Jonas Jaanimagi - IAB Australia
![5](https://iabaustralia.com.au/wp-content/uploads/2020/08/5.png)
Planning for success: Optimal video flighting strategies for building awareness online
Ben Millar - Ebiquity
![6](https://iabaustralia.com.au/wp-content/uploads/2020/08/6.png)
Brands through the eyes of youth: Insights to give the edge on Millennials & GenZ
Panel:
Crystal Andrews - Daily Mail
Whitney Higginson - Pedestrian Group
Jessica Travers - The Estée Lauder Companies Australia
Lisa McIntyre - Engine
Moderator:
Vivienne Kelly - Mumbrella
![7](https://iabaustralia.com.au/wp-content/uploads/2020/08/7.png)
Becoming customer focused: Prioritising customer lifetime value - Part 1
Andy Ford - Facebook
![8](https://iabaustralia.com.au/wp-content/uploads/2020/08/8.png)
Becoming customer focused: Prioritising customer lifetime value - Part 2 (Interview)
David O'Rorke - THE ICONIC
Vivek Bharadwaj - THE ICONIC
And Ford - Facebook
![9](https://iabaustralia.com.au/wp-content/uploads/2020/08/9.png)
Diet tips for a Cookieless future: Perspectives on preparing for tomorrow - Panel
Panel:
Garrett McGrath - Rubicon Project
Amelia Ward - PHD
Matthew Daniell - Marketing Effectiveness Consultant
Natalya Pollard - LiveRamp
Moderator:
Amy Jansen-Flynn - REA
![7](https://iabaustralia.com.au/wp-content/uploads/2020/08/7.png)
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