Resources referenced on the day

IAS: The Halo Effect

The Digital Brand Effect


Presentations and Videos

For the love of coffee: The fix of native advertising

Mark Henning - Executive Director Media & Digital, Kantar
Sabrina Chan - Research Director, News Corp

The Power of Digital in Building Brand Equity - Introductory Presentation

Gonzalo Fuentes - Kantar

The Power of Digital in Building Brand - Research Presentation

Mark Henning - Executive Director Media & Digital, Kantar
Sabrina Chan - Research Director, News Corp

Quality Casts Powerful Halo Over Advertising Perception

Jessica Miles - IAS

Diet tips for a Cookieless future: Perspectives on preparing for tomorrow - Presentation

Jonas Jaanimagi - IAB Australia

Planning for success: Optimal video flighting strategies for building awareness online

Ben Millar - Ebiquity

Brands through the eyes of youth: Insights to give the edge on Millennials & GenZ

Panel:
Crystal Andrews - Daily Mail
Whitney Higginson - Pedestrian Group 
Jessica Travers - The Estée Lauder Companies Australia
Lisa McIntyre - Engine

Moderator:
Vivienne Kelly -  Mumbrella

Becoming customer focused: Prioritising customer lifetime value - Part 1

Andy Ford - Facebook

Becoming customer focused: Prioritising customer lifetime value - Part 2 (Interview)

David O'Rorke - THE ICONIC
Vivek Bharadwaj - THE ICONIC
And Ford - Facebook

Diet tips for a Cookieless future: Perspectives on preparing for tomorrow - Panel

Panel:
Garrett McGrath - Rubicon Project
Amelia Ward - PHD
Matthew Daniell - Marketing Effectiveness Consultant
Natalya Pollard - LiveRamp

Moderator:
Amy Jansen-Flynn - REA


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