Resources referenced on the day
Vox Pops from the day
The Importance of Ad Effectiveness
Presentations and Videos
Optimise your Brand Voice: Improving Audio Effectiveness Through Fit for Purpose Creative
Ralph van Dijk - Eardrum
Presentation
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Video
Rejecting Extremes: Measurement to help grow your brand and your marketing budget
Paul Sinkinson - Analytic Partners
Presentaion
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Video
Focusing on the why (not the what) of digital measurement
Jane Ostler - Kantar Insights (UK)
Presentation
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Video
Planning for attention: Increasing effectiveness
Evan Russell - Inskin Media (UK) & Niki Brown - Woolworths
Presentation
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Video
Making the most of search in your digital ad mix
Matthew Daniell - IAG
Presentation
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Video
Connected TV: Over the Top Measurement
Grant Sterling - Rubicon Project (US)
Presentation
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Video
The Role of Industry Currency Data in the Future of Measurement
Andrew Gilbert - Director of Sales, Integral Ad Science
James Zaumeyer - Senior Director, Oracle Data Cloud
Poppy Hill - Head of Programmatic, Inmobi
Moderator:
Jonas Jaanimagi - Technology Lead, IAB Australia
Video
How to Optimise your Brand Voice: Improving Audio Effectiveness Through Fit for Purpose Creative
Ralph van Dijk - Founder, Eardrum
Nicole Papoutsis - Head of Brand & Marketing, Genea APAC
Jade Tran - Strategic Marketing Manager - Micro & SMB, Australia Post
Moderator:
Zoe Samios - Senior Reporter, Mumbrella
Video
Connected TV Panel: How marketers can connect with CTV audiences
Clive Dickens - CDO, Seven West Media
Juliette Stead - VP APAC, Telaria
Grant Sterling - VP Global Strategic Accounts, Rubicon Project (US)
Brett Poole - Managing Director, Finecast Australia (GroupM)
Moderator:
Gai Le Roy - CEO, IAB Australia
Video
The Role of Industry Currency Data in the Future of Measurement
Panel:
Gai Le Roy - CEO, IAB Australia
Doug Peiffer - CEO, OzTam
Victor Corones - Managing Director, Magna
Mal Dale - General Manager, The Readership Works
Moderator:
Megan Brownlow - Partner, PwC
Video
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