Adconion Media Group Announces New Executive Board Member. Adconion Pty Ltd

Posted by Lucy Halliday On January 15, 2013

Sydney, Australia / San Diego, CA, 15 January 2013 – Adconion Media Group Limited, announced today that Ms. Kim Reed Perell, CEO of Adconion Direct, has joined the company’s board of directors (“Board”).

Ms. Perell currently oversees Adconion Direct’s multi-channel digital distribution platform spanning display, mobile, email, and social media across the globe. Prior to Adconion, she was the founder and CEO of Frontline Direct Inc., a leading performance marketing company specialising in customer acquisition solutions for brand advertisers. Frontline Direct was acquired in February 2008 by Adconion Media Group. In 2011, Frontline Direct and the Adconion Audience Network merged to become Adconion Direct and appointed Ms. Perell as CEO.

Tyler Moebius, Adconion Media Group’s Founder and Chief Executive Officer said, “Kim has extraordinary technology and business expertise, and her leadership has been instrumental to Adconion’s continued growth and success. We are pleased to welcome Kim to the board.”

Ms. Perell is a highly respected entrepreneur with over a decade of experience in leading digital media and technology solutions. Ms. Perell holds a Bachelor of Science degree in business administration, Magna Cum Laude, from Pepperdine University.

“I am honoured to join the Adconion board of directors and to work with this exceptional team,” Perell said. “I’m extremely passionate about our company, our future, and our people, who are the cornerstone of Adconion’s continued achievements. I look forward to expanding our success as a leader in delivering innovative digital media solutions globally.”

In addition to Ms. Perell, Adconion’s current board members include Tyler Moebius; Neil Sunderland, Chairman at Adinvest; Giuseppe Zocco and Dominique Vidal, both Partners at Index Ventures; Frank Boehnke, Partner at Wellington Partners; Robert Dighero, Partner at Passion Capital; Fred Krueger, CEO at Needly; and Thomas Falk, Chairman of the eValue Group.


About Adconion Media Group
Adconion Media Group ( operates one of the largest multi-channel digital distribution platforms globally. Dedicated to strong partnerships with agencies and marketers, Adconion provides customized solutions and innovative products designed in-house which are delivered across multiple screens on a single platform. Adconion provides a portfolio of brand and performance solutions for advertisers worldwide. Adconion has 25 offices servicing 20 countries around the world. It is a member of the Interactive Advertising Bureau (IAB), one of the first companies to be IAB certified with its first ever Ad Networks & Exchanges Quality Assurance program and is a founding member of IASH Europe.

About Adconion Direct
Adconion Direct is a global provider of multi-channel digital advertising solutions delivering performance at scale for advertisers across display, mobile, email, and social media. Adconion Direct is the standalone business powered by Adconion Media Group’s global technology platform, a proprietary audience profiling engine that tracks and analyzes billions of audience events monthly. By combining exclusive first-party data and cross channel insights with proprietary technology and predictive optimization algorithms, Adconion Direct is able to deliver quality results across multiple channels and devices.

For photo of Ms Perell

For more information
Pru Quinlan or Sue Ralston
Einsteinz Communications
T: (02) 8905 0995
E: or

Lucy Halliday