Adconion Media Group appoints Sam Smith as Managing Director smartclip, APAC. Adconion Pty Ltd

Posted by Lucy Halliday On October 22, 2012

Sydney, 22 October 2012 – Adconion Media Group (AMG) announced today that Sam Smith has been appointed Managing Director of smartclip APAC. smartclip is a leading multiscreen video and brand advertising platform delivering and optimising advertiser campaigns across PCs, connected TVs and mobile devices. It was acquired by Adconion Media Group in November 2011.

In this newly created role, Sam will be responsible for driving innovation and extending smartclip’s portfolio of partners and publishers to ensure it continues to be best in market at delivering reach and frequency for advertisers’ campaigns to the right audience. His appointment will bring a new level of focus to the company’s in-stream and rich media product offerings to drive Adconion Media Group’s creative brand solutions for its customer base. Sam was previously Director of Strategy & Innovation at Adconion Media Group.

“Sam has played a key role in Adconion’s launch of smartclip in Australia and has been pivotal in driving the monetisation of multiscreen advertising in the Australian market,” said Matt Hunt, Managing Director of Adconion Media Group, Australia. “He brings an unrivalled creative vision to our customers that look to us to provide the most innovative brand solutions in the market place today. His proven track-record and encyclopaedic industry knowledge will undoubtedly take smartclip’s from strength to strength.”

Sam will be supported in his role by recently appointed Joni Mallet as smartclip Brand Operations Manager and Imran Masood as smartclip Business Development Management.

“I am excited to be driving smartclip’s business across Asia-Pacific at such a dynamic point in the evolution of multiscreen advertising,” said Sam Smith, Managing Director of smartclip APAC. “We are extremely well placed to become the online video partner of choice across Asia-Pacific and I look forward to further extending our market lead, whilst continuing to push the creative boundaries for our customers across the region.”

As Director of Strategy & Innovation at Adconion Media Group, Sam was instrumental in driving the creative and product vision of Adconion in-line with market trends and customer strategic requirements. He also maintained his role as Managing Director of RedLever, Adconion’s branded entertainment organisation where he oversaw the creation and production of content strategies for brands and their agencies. Prior to joining RedLever and Adconion in August 2010 Sam was the Commercial Director for content solutions business TCO. He joined TCO from Yahoo!7 where he was Sales Strategy Director.


About Adconion Media Group
Adconion Media Group ( operates one of the largest multi-channel digital distribution platforms, with a potential reach of 687m unique users monthly across display, video, social and email. This reach corresponds to more than half the global online population.

Adconion Media Group opened its doors in Australia in 2007 and has quickly established its position as one of the fastest growing converged digital media organisations in the country, capable of connecting advertisers, brands, publishers and content owners with the right audience at the right time, through the best possible channel for an optimum, measurable result. Adconion Media Group operates through its two business units Adconion Direct and smartclip.

Adconion Media Group has 25 offices serving 20 countries around the world. It is a member of the Interactive Advertising Bureau (IAB), is one of the first companies to be IAB certified with its unique Ad Networks & Exchanges Quality Assurance program in the US and is a founding member of IASH Europe.
The Adconion logo is available at

For more information
Pru Quinlan or Sue Ralston
Einsteinz Communications
T: (02) 8905 0995
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Lucy Halliday