InMobi and Mi9 announce exclusive mobile ad partnership across ninemsn inventory. InMobi

Posted by Lucy Halliday On May 21, 2012

May 2012, Australia – InMobi, the world’s largest independent mobile ad network, has today announced it will partner with Mi9 to bring more interactive and high-engagement mobile rich media experiences to the Australian market.

The two-year partnership will see InMobi represent selected mobile advertising sales for ninemsn, and offer production capabilities that make it easier for brands to make an impact and reach consumers across mobile devices.

Mi9’s strength across platforms combined with InMobi’s technical and HTML 5 rich media capability, allows brands to create deeply engaging advertising experiences across the mobile web by leveraging a suite of features such as drag and drop, animation, social media and video integration.

“Mi9 will continue to offer cross platform sales and branded integration opportunities, whilst InMobi’s rich media capabilities mean we can increase our offering to creative agencies and brands – allowing them to focus on imaginative and intelligent creative executions.” says Richard McLaren, Chief Data and Technology Officer, Mi9.

Francisco Cordero, General Manager and Regional Director of InMobi Australia and New Zealand added, “This is a significant milestone for InMobi and for our customers in Australia. Combining our extensive network with Australia’s number one digital destination gives our agencies and advertisers tremendous reach across Australia and premium consumer segments. This partnership further reinforces InMobi’s leadership position in Australia and NZ for local rich media advertising inventory and our reputation as a trusted partner for publishers.”

Recent Australian mobile media consumption research has shown nearly 40% percent of mobile web users in Australia are primarily or exclusively accessing the web via their mobile devices. In addition, more than half of mobile web users in Australia are comfortable with receiving mobile advertising and 1 in 4 of these users have had their purchasing behaviour influenced by it.* It is predicted that by 2015, the market for global mobile advertising is likely to be worth in excess of $20 billion.**

ninemsn’s growing mobile consumer base for advertisers continues to build with recent year-on-year research showing a 101% growth in mobile page impressions compared to April 2011.***

*’Mobile Media Consumption Survey’ – Decision Fuel/InMobi, Feb 2012

**According to Gartner, global mobile advertising revenue is expected to rise to $20b by 2015

***Nielsen Mobile Market Intelligence, April 2012


For further information please contact:
Larissa Rembisz | Naked Communications | 02 9213 3405 or 0401 451 060
Ebony Beaton | Mi9 Public Relations Manager | 02 8001 4202 or 0438 724 048

About InMobi
InMobi is the largest independent mobile advertising network. With offices on five continents InMobi provides advertisers, publishers and developers with a uniquely global solution for advertising. The network is growing and now delivers the unprecedented ability to reach 578 million consumers, in over 165 countries, through more than 93.4 Billion mobile ad impressions monthly. The recent acquisition of Sprout, a leading HTML 5 authoring platform for mobile rich media, helps expand the InMobi offering to creative agencies and brands.

InMobi is venture-backed by investors including: SoftBank, Kleiner Perkins Caufield & Byers and Sherpalo Ventures. The company has offices in Bangalore, Johannesburg, London, Nairobi, New York, Paris, San Francisco, Seoul, Singapore and Tokyo.

To learn more, please visit, follow us on Twitter @InMobi_au, or read our blog at

About Mi9
A joint venture between Microsoft and Nine Entertainment Co, Mi9 is one of Australia’s leading digital media companies. In 2012 the new corporate and trade brand Mi9 was launched to reflect the expansion of the ninemsn business which now includes; online publishing, online services, data strategies, consumer insights and advertising technologies.

Imagination + intelligence underpins everything we do.

To learn more, please visit and follow us on Twitter @Mi9.

Lucy Halliday