Applications for August 2021 intake are now closed.

APPLICATIONS FOR OUR AUGUST 2021 INTAKE ARE NOW CLOSED

IAB Australia’s Mentorship Program was launched in 2019 to support up and coming talent employed by our member companies. Spearheaded by the IAB Executive Technology Council, the Mentorship Program aims to provide a framework for the industry to collaborate and support rising digital media and advertising talent. The IAB Mentorship program exists as a professional development program for those currently working in digital media, and looking further their career within the industry.

All IAB Mentors are carefully vetted to ensure their suitability for the role by the Mentorship Committee and carefully place with Mentees based on their expertise, experience and availability.

Criteria for Mentees
  • Less than 10 years’ experience in the digital advertising industry
  • Desire to further their career in the media and marketing industry
  • Work at an IAB Australia member organisation
Program Details
  • Each wave of the program runs for 6 months – this upcoming intake will run from August 2021 to January 2022
  • Minimum monthly catch ups between mentor and mentee either in person or virtually
  • The IAB will provide mentors and mentees with tools and recommendations on making the most out of the program
Next Steps
  • Think about why you would like support from an industry mentor
  • Review the amazing range of mentors below
  • Complete the application form by July 9.
  • You will receive a confirmation that we have received your application
  • You will be notified if you have a spot in the program by July 19
Good luck and if you have any further questions about the program please email iabaustralia@iabaustralia.com.au


Register here!

  • MEET THE MENTORS

Each mentor has over 10 years experience in the media industry and are carefully vetted to ensure their suitability for the role by the Mentorship Committee. The IAB carefully places Mentors with their Mentees based on their expertise, experience and availability. Also we have listed the State they are based in for your reference,  but this doesn't mean you can't ask for a mentor in another state!  

Read more about our Mentors below.

Naomi Shepherd

NSW

Naomi is the Group Industry Director at Facebook.

As Group Industry Director at Facebook and Instagram, Naomi Shepherd works relentlessly at furthering Facebook’s mission to bring the world closer together. The Industries she works across cover FMCG, Retail and eCommerce where she is focused on helping businesses discover the power of mobile to grow their businesses. Prior to her remits of how millions of Australians discover their Facebook and Instagram newsfeeds on their mobiles, Naomi gained extensive experience from a career in broadcast and digital, both locally and in New York and the UK.

Read more here

Amy McCormack

NSW/QLD

Amy is the MD and Founder of A&A Digital Services.

Amy has been part of the digital media industry since the late 1990’s, working her way through ad operations, media sales, sales strategy and product management at some of Australia’s largest media organisations. In 2011, with a young family and having noticed a gap in the local market around ad ops and ad tech support, she launched her own business A&A Digital focusing on providing high quality, locally-based support for publishers and agencies around ad ops, ad tech, programmatic and training.

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Ezechiel Ritchie

NSW

Ezechiel is the Sales Director at Taboola ANZ.

Ezechiel is managing a sales team responsible for brand & agency partnerships across Australia & New Zealand.
Originally from France, Ezechiel started his career at Xing, a European Professional network, before joining Google where he spent 6 years working with brands & agencies in France and more recently Australia.
Ezechiel decided to step out of his comfort zone and leave Google to open the Taboola office in Australia. He has been focusing on growing the media side of the business by managing a team of high performers and growing brands & agency partnerships in Australia & New Zealand. Ezechiel is also a husband and father of a little 2 year old girl Ela.

Read more here

Gai Le Roy

NSW

Gai is the CEO at IAB Australia.

Gai is the CEO of IAB Australia which is the peak advocacy, research & standards body representing digital media and advertising. Gai has worked in the media industry for 30 years and the digital ad industry since 1998. Prior to running the IAB Gai held senior data, strategy and research roles at Fairfax Media, Nielsen, ninemsn & Gateway Research. Gai is a global leader in cross media measurement, effectiveness and strategy as well as building and managing teams that help close the divide between digital and traditional marketing.

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Dan Robins

NSW

Dan is the Director - CMO Advisory at PwC Australia. 

Across his 15 year career Dan has worked with some of the biggest brands in the UK, Australia and across the APAC region advising on their media investment and data-led media approaches. Dan has a deep understanding of media technology and data on both the buy and sell sides and how their application can drive business growth for brands. Having a background on both the buy and sell side gives Dan a reasonably unique perspective. He is a firm believer in doing what feels right at the time and building a story rather than pre-designing a destination where all careers need to end up at.

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James Bayes

NSW

James is the General Manager ANZ at The Trade Desk. 

James Bayes brings nearly twenty years of experience in senior digital, sales leadership, technology, and media agency roles in Australia, the United Kingdom, and the United States. He joined The Trade Desk from Seven Network where he led all aspects of the company’s digital commercial operations. James has been at the forefront of data-driven addressable TV in Australia, and brings a wealth of hands-on experience in the rapid transformation of the broadcast industry and IP-delivered video. James is a graduate of the University of Melbourne, and is based in The Trade Desk’s Sydney office.

Read more here

Sev Celik

NSW

Sev is the Commercial Director at Tonic Media.

Sev is an experienced Commercial Director and a leader with a proven track record of outstanding commercial success. She has spent her extensive media background responsible for commercial management and development of sales and revenue channels. Her broad experience is across publishing, media, NGO and technology industries, including roles at News Ltd, Fairfax Media, Carat, eBay and UnLtd. Currently Sev is Commercial Director at Tonic Media Network – Australia’s biggest DOOH and online health and wellbeing publisher who’s aim is to improve the health literacy of all Australians. This is a role that combines her passion for media but also her passion for media to do “Good” which is why she also remains an ambassador for our industry’s foundation UnLtd.


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Sarah Goodwin

QLD

Sarah is the Digital Strategy and Capability Lead QLD and NSW for News Corp. 

Sarah has worked in the media industry for over 14 years, first in agencies and then at media owners such as News Corp, Seven and Nine across both sales and strategy roles. Her current role is at News Corp as the Digital Strategy and Capability Lead for NSW and QLD where she trains and coaches the salespeople to deliver holistic digital solutions to client's marketing challenges. 

Read more here

Ricky Chanana

NSW

Ricky is the Head of Sales AUNZ at Twitch.

Ricky Chanana is the Head of Sales for Twitch ANZ, where he believes in utilising consumer research, actionable insights and market awareness to help his clients supercharge their business results. He has worked in the advertising industry for over 16 years and has extensive experience on both the buy and sell sides. Throughout his career at media agencies and publishers, he has worked with major global and local brands within prominent categories, including FMCG, auto, finance and retail. Prior to joining Twitch, Ricky was the Managing Director of Unruly for three years where he led the sales, operations and other business functions. 

Read more here

Nicole Bence

NSW

Nicole is the Network Digital Sales Director at Seven. 

Nicole currently leads Seven West Media’s digital commercial team. Prior to SWM, Nicole has worked at a broad range of media organisations including Pacific Magazines, News Corp, NOVA and Kidspot.

Read more here

Jonas Jaanimagi

VIC

Jonas is the Technology Lead for IAB Australia.

Jonas has been working as a Technology Lead for IAB Australia since January 2017, having previously been a board member for almost 5 years. Prior to this he was Head of Media Strategy and Operations as well as Head of Media at REA Group. Over the past 20 years Jonas has direct experience in AdOperations, Publishing, Ad Sales, Partnerships, Product and management.

Read more here

Ilda Jamison

NSW

Ilda is the Managing Director ANZ at Quantcast.

As the Managing Director of Quantcast Australia and New Zealand, Ilda is excited to partner with brands, agencies and publishers to tap into AI and machine learning technology that can help improve audience understanding, unlock automated insights, improve marketing performance, and drive results at scale for business success. With almost 20 years of international and local experience, Ilda has held executive positions within top global and fast-growing start-ups in the online publishing, data and advertising technology industries. Ilda is passionate about people and technology, leads with a people-first approach, and mentors by focusing on professional growth and development to help individuals reach their desired goals.. 

Read more here

Nathan Richman

NSW

Nathan is the Director of Elastic Studios.

Nathan is the Director and co-founder of Elastic, an independent creative agency in Sydney and Melbourne. He went to university to study microbiology and to this day still isn’t sure how he ended up with a degree in film and psychology. Nathan has worked in TV, events, corporate and everything in-between, borrowing techniques from one and blending it with another. His positive attitude toward constant change was shaped by the 1990’s. The post-production industry was switching from analogue to digital, creating new exciting ways to work. Freelancing enabled him to see the best (and worst) practices within the industry and learn from some very talented people along the way.

Read more here

Poppy Hill

NSW

Poppy is the Managing Director APAC at OpenSlate.

Over the last seven years, Poppy has been developing programmatic marketplaces and commercial strategies in senior positions at InMobi, Multi-Channel Network and Network 10. She played an integral role in launching Network 10's video on demand platform 10play and was the head of programmatic at InMobi where she launched and was responsible for their Australia and New Zealand marketplace. Poppy is currently the Managing Director APAC of OpenSlate, an independent provider of video content ratings and brand safety solutions across the world's largest digital platforms YouTube and Facebook. 

Read more here

Lachlan McDivitt

NSW

Lachlan is the Senior Director, Trading at The Trade Desk.

Lachlan is a senior executive at The Trade Desk and leads the trading team in ANZ, he is also a member of the ANZ leadership team. In his role, he is responsible for enabling leading agencies and brands to generate the greatest value from The Trade Desk’s technology to create real business outcomes for partners and brands. Lachlan brings over a decade of industry experience spanning publisher, agency trading desk and technology businesses in The United Kingdom and Australia. Lachlan is a recognised leader who has specialised in programmatic media buying and monetisation over the past 8 years.

Read more here

Davor Vilusic

VIC

Davor is the Commerical Director, (strategy, trading, ad-operations) at carsales.

Davor is a passionate media professional with over 16 years of commercial experience across complimentary digital channels in affiliate marketing, programmatic and data marketplace, online classifieds and media agency. In his current role, Davor is carsales’ Commercial Director of Media, with leadership over Strategy, Trading and Ad Operations. Prior to joining carsales he was Group Managing Director at Audience360 and previously spent over 7 years with Dentsu ANZ.

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Jonathan Mandel

VIC

Jonathan is the Head of Digital Commercial at Southern Cross Austereo.

A true Jack of all trades, Master of none. After completing a Commerce degree and a lap of the map, Jonathan started to freelance in SEO/SEM which led to further study in Digital Media. The next decade was spent absorbing everything that could be so sophisticatedly defined as “cool shit”. Learning from the school of DIY he developed an insistence (read: stubbornness) to know how everything worked so it could always be fixed when broken. In the early days, this meant designing and trafficking the same Mrec before moving into the world of Social Media and then later to Strategy.
These day it means heading up Sales, Operations, Product & Strategy teams whilst turning up the volume of Digital Audio throughout the Australian media industry.
Jonathan sits on the IAB audio council and still remembers how to traffic a campaign.
.

Read more here

Paul Sigaloff

NSW

Paul is the Vice President ANZ INSEA at Verizon Media

Paul has over 20 years experience in media across the UK and Australia. Paul launched Verizon Media in the ANZ market and leads its portfolio of dynamic digital media and technology brands including Yahoo across Australia and New Zealand. With a personal passion to ‘move the world forward for good’ Paul has transformed the business’ CSR program and embedded social responsibility into the company’s fabric, all while improving the company’s commercial results and employee engagement. Earlier this year Paul was appointed a board member of industry social purpose organisation UnLtd following several years of active involvement. Additionally as a board member of the IAB, Paul influences digital standards and trends that shape the media industry.

Read more here

Amy Jansen-Flynn

QLD

Amy is the Audience & Automation - Commerical Product Director at REA.

Amy is a digital tech leader with more than 15 years’ experience in Media. An enthusiastic home cook, wine drinker and mother of two wild girls. Passionate about emerging technologies, transparency, commercial strategy, product ideation/development, equality and leadership.

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Stephen Kyefulumya

NSW

Stephen is the General Manager for Media Innovation and Growth at carsales.

Stephen is a Technology & Product leader developing strategies, engaging and inspiring teams to build a culture of excellence and innovation. Stephen specialises in bridging the gap between business needs and technology solutions.

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Natalie Stanbury

NSW

Natalie is the Research Director at IAB Australia. 

Natalie has been working as Director of Research at the IAB Australia since February 2019. In her role Natalie works with the IAB Audience Measurement Council in developing the industry standard audience measurement methodology and with the IAB Ad Effectiveness Council to refine the best methods to assess the impact of advertising. She also works on research projects and initiatives to support the continued investment in digital advertising in Australia. Natalie has gained extensive research expertise and industry experience from her previous positions as Research Director at News Corp Australia, Head of Research & Insights at Fairfax Media, as well as working with ninemsn and Ticketek.

Read more here

David Sutherland

NSW

David is a General Manager at QMS Media

David is a results driven sales professional with over 14 years of leading sales teams, with previous experience in media agencies. He possesses excellent sales, management, organisational and client relations skills. David consistently seeks out new avenues of engaging potential and current clients both agency & direct.

David is spearheading QMS' programmatic agenda, a space that he pioneered amongst all OOH media owners in Australia more than 2 years ago. Saddling both traditional & programmatic sales across all assets, he has developed an incredibly well-rounded commercial acumen in a highly complex environment.

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Flaminia Sapori

NSW/QLD

Flaminia is Head of Partnerships at MatterKind.

Flaminia is the Head of Partnerships and Strategic Investment at Matterkind, the Programmatic hub of IPG Mediabrands. Flaminia heads the Group’s addressable negotiations and investment strategy across Media, and Technology, and looks after IPG clients’ premium inventory strategy for ANZ. She has previously worked in Ad Operations as well as Paid Search & SEO. Flaminia was born and raised in Italy - and has been living Sydney for the past 8 years.

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Katherine Sroka

VIC

Kath is the Advertising & Data Product Director at the Nine Entertainment Co.

Kath has over 18 years’ of media expertise spanning across Marketing, Sales Strategy, Data and Operations - with significant time in digital-centric roles. Currently working at Nine as Director of Advertising & Data Products - Melbourne, Kath enjoys leading teams and driving change through building high levels of trust. With considerable experience working at major tech, entertainment and sports publishers, she’s motivated by innovation and creativity, helping drive new digital ad products, sales strategy and story-telling with data. Part of Kath’s current role involves taking a thought-leadership position both internally and externally to ensure that Digital, from BVOD, digital mastheads to digital audio, is considered as a strategic solution in the Nine ecosystem. Outside of work, Kath’s keen interests are supporting the National Breast Cancer Foundation, as a speaking ambassador, realising her dream home renovation with her hubby plus reacquainting with her old hobby, tap-dancing.

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Imran Masood

NSW

Imran is the Country Manager, ANZ for Double Verify.

Imran is a commercial leader with over 17 years of experience across Agency Holding Groups, Ad Technology, Programmatic Advertising, TV & Digital sales, TV & Film Production, and Branded Content. His experience across multiple sectors within the industry has provided clients with an excellent cross-functional understanding of media businesses and emerging technology. Imran is well-versed in the area of 3rd party technologies such as Brand Safety, Ad Fraud, Viewability, Ad-serving, DCO, Programmatic. Apart from his day job, Imran is also an avid runner, cricket and rugby fanatic, foodie in training, and father of 2 beautiful young boys.

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Sandra Moynihan

NSW

Sandra is the Head of Product and Platforms at The Guardian.

Sandra is passionate about change, developing teams and people who drive business to succeed through strong, balanced management, and good communication. She is experienced in the diverse landscape of Media, driven by enabling people and storytelling. Working across TV/FILM/ Documentaries right through to what we know as Digital Media today. Sandra is passionate about enabling the success of people, through mentoring and leadership to ensure the industry adapts and develops.

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Richard O'Sullivan

VIC

Richard is the Vice President and General Manager AUNZ at InMobi. 

Richard is the Vice President & General Manager for Australia & New Zealand at InMobi. He brings a global perspective with over 20 years of experience in the marketing industry, having worked for technology & media companies across London, Dubai, Singapore, New York, Sydney & Melbourne. His earlier stints include leading EMEA, Asia & North America for InMobi in as well as setting up his own company, Protean Consulting. Richard has an MBA from University of Manchester, and an undergraduate degree in Sociology from University of Plymouth. His thesis for completed in 2017 was “The 4th Industrial Revolution - Why the proliferation of Data and application of Machine Learning & Automation threatens to disrupt and disintermediate the Agency model for Advertisers.” A topic still being hotly contested today. He currently sits on the IAB Executive Technology and Data Councils for Australia."

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Richard Knott

NSW

Richard is the Commercial Strategy and Business Development Director, APAC at Quantcast 

Richard entered the industry 20 years ago as a winter job and is still here. He has worked in media and digital across the UK & Australia. He currently works for Quantcast as Commercial Strategy & Business Development Director for APAC. I look after the GTM of our new product releases such as our new self serve platform, our publisher products and our cookieless solutions. Richard also worked through challenging times like the crash of the dot.com boom, the GFC and of course, Covid. He is married, with three kids and a dog, and loves to run, cycle and go to the gym.

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Denis Nichifor

NSW

Denis is Head of Video Monetisation and Media Partnerships APAC at Google.

A Googler for 8 years, based in Sydney, and working with Publishers and Broadcasters for the last 6 years. 

Has a passion for all things Video and outside work is interested in visual arts, all things tech & history. 

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Adele Wieser

NSW

Adele is the Regional Managing Director APAC at Index Exchange 

Adele has over 12+ years digital experience and 8+ years in programmatic, and has secured a reputation as one of the top authorities on programmatic media trading in Australia and the broader APAC region.Adele got her first taste of the power of technology in the digital ecosystem straight out of university, optimising the performance campaigns for advertisers at two market leading publishers in Australia. For Adele, technology has allowed her to develop a childhood love of solving puzzles into a career focused on tackling complex issues for digital publishers and buyers.Making the transition into the technology space in early 2012, Adele furthered her expertise in programmatic by working with exchange technology and began consulting for CoLab Media Consulting in 2016 before her appointment as Country Manager at Index Exchange in 2017. As one of the first employees in APAC, she was tasked with growing IX’s footprint by building a team and educating publishers and buyers on the promise of programmatic media. In 2019, Adele was appointed as Regional Managing Director and is responsible for overseeing the company’s operations, strategic direction and future growth opportunities for the APAC region. 

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Rachel Page

VIC

Rachel is the National Sales Director at Verizon Media (Yahoo).

Rachel is a highly experienced media professional and passionate people leader. With more than 25 years experience, she has a track record in creating high performance teams and cultures, delivering industry leading results. She has extensive experience across the media and advertising industry, having held senior roles in TV, out of home, radio and digital including Network 10, EyeCorp, Mi9 and Pandora Radio. Rachel is a qualified executive coach and a Melbourne board member for UnLtd. 


 

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Joanna Georges

NSW

Joanna is the Director, Data Partnerships AUNZ, The Trade Desk

Joanna has spent over a decade delivering data and performance-driven marketing solutions to brands, agencies and digital publishers across the UK and Australia. She provides addressable audience solutions and has introduced new revenue streams to companies across the programmatic and data ecosystems. Joanna is now Director of Data Partnerships for The Trade Desk, focused on bringing UID 2.0 and education of a free open internet to brands, clients and partners. Working towards a cross channel addressable digital world with proven measurable strategies.

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Rhiannon Brown

NSW

Rhiannon is they Key Accounts Sales Director at MiQ.

Rhiannon has worked in the AU media industry for over 12 years, with her career spanning multiple media formats from OOH, Print and Digital. Having spent the majority of her media time in commercial roles, she specializing in Sales Strategy, Business Development, Relationship development and leading High Performing Sales teams. Rhiannon has a particular passion for Innovation – currently spearheading MiQ’s programmatic DOOH offering, as well as supporting to get more women to populate roles within the Technology landscape

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Vanya Miriane

VIC

Vanya is Commercial Director (Sales & Customer Solutions).

Over her 12+ years in digital media sales working for a leading Australian owned (and now globally operating) tech, data and media business, Vanya has harnessed the skills of becoming a trusted advisor, a solution creator, and an effective leader. She describes herself as authentic, resourceful, tenacious and adventurous. What she is most passionate about is helping people uncover their unique self-expression in the corporate world, focusing on the value they bring as individuals to a team environment to successfully achieve an outcome

 

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Mark Serhan

NSW

Mark is a Senior Account Director at Xandr.

Mark has a rich history on the Publisher and Tech side of the industry having held senior positions at Microsoft, Nine and AOL across Sales and Operations. Mark is Xandr’s Video Specialist and Commercial lead across Xandr’s Broadcasters including Nine, Seven, Ten, SBS and Foxtel Media.

Read more here