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Friday 3rd April 2020: Industry association IAB Australia has issued an urgent call to action for brands, agencies, ad verification firms, and other companies in the digital advertising supply chain to stop blocking the news. The call comes as many brand and agency teams have mistakenly updated their programmatic and all other media buying to prevent any advertising surrounded by topics including “crisis,” “COVID-19,” and “coronavirus”

IAB Quarantine Quiz
IAB Quarantine Quiz

To test you digital knowledge, keep you on your toes, and just for a bit of fun to relieve the boredom, IAB Australia is running a Quarantine Quiz Series.

There will be a new quiz on a different topic every week, and we are tallying the results and will announce a winner when life returns to normal (whenever that is...).

As we hunt for information, consumption patterns are changing

News consumption has understandably changed over the last few weeks, as people seek out information and return to news websites for regular updates. Overall time spent on news digital sites and apps is up 29% for March to date compared to the same period in February. IAB Australia and Nielsen have analysed data from Digital Content Ratings to provide the market with some insight on these changes. 

 

Australian Digital Advertising market hits $9.3B in 2019

All categories experienced growth albeit softer than previous years


Monday 2nd March 2020:  The Australian online advertising market growth has slowed, but still achieved 5.6% year-on-year to reach $9.3bn expenditure for the full calendar year 2019 according to the IAB Australia Online Advertising Expenditure Report (OAER) compiled by PwC.  All online advertising categories showed growth through the year, while video advertising was again the growth driver in the general display category with 19.9% growth year-on-year.

For the full calendar year 2019, the General Display Advertising category maintained steady segment share and growth of 5.1% to reach $3.5bn for the year and Classifieds grew just 1.7% to reach $1.7bn spend in 2019.  Search and Directories growth slowed year-on-year to 7.7% to reach $4.2bn for 2019, the category still outperformed the market overall.

Agencies turn to podcast advertising to help build brand awareness  according to IAB Audio Advertising State of the Nation Report 2020

Wednesday 26th February 2020:  Advertising across digital audio platforms is maturing, with 90% of media buyers placing ads in streaming services and 75% now embracing podcasts (up from 63% in 2018) according to the IAB’s Audio Advertising State of the Nation Report released at the IAB Australia Audio Summit today. 

The report, which is in its fourth year, also found that brand awareness is the main driver for the audio market growth, particularly for podcast advertising with 48% of agencies using podcasts primarily for branding, an increase from 35% in 2018.

February 2020 IAB Australia Newsletter

December 2019 Newsletter

IAB Australia's December 2019 Newsletter.

Growth continues for online advertising underpinned by strong video trading

28th November 2019: Although growth is slower than in previous years, digital has bucked the overall advertising slowdown, with the latest IAB Online Advertising Expenditure Report prepared by PwC revealing the market grew 3% quarter on quarter and 6.5% year on year to reach $2.381b for the September quarter.   The report, which is recognised as the industry standard for independent market level industry intelligence in Australia, has been revamped to enable members to review market data at a glance.  

November 2019 Newsletter

IAB Australia's November 2019 Newsletter.

New research finds brand building impact of digital advertising  has been underestimated

29th October 2019:  Digital channels are effective at delivering brand impact and more cost efficient than most offline channels according to an Australian first report released today by Kantar at IAB Australia’s MeasureUp conference. The report, The Digital Brand Effect, found that the long term retained brand impacts for digital campaigns are at least on par with those of other media; with 20% of the original brand impact of digital campaigns retained for eight weeks after the original exposure.

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