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Industry Associations collaborate to deliver Privacy Workshop

The AANA, IAB Australia and MFA today announced they are collaborating to deliver a Privacy Workshop Avoiding Dirty Data on February 25th which will help demystify the new APPs, provide guidance on how to manage the reforms and address potential compliance gaps. The workshop will be free of charge to all AANA, IAB Australia and MFA members.

IAB Australia promotes Nina Nyman to Director of Events & Education

IAB Australia today announced Nina Nyman has been promoted to Director of Events and Education. Previously Manager of Events and Education, Nina joined the IAB team in early 2012 and has been managing the IAB events program and developing the event and training schedule to support IAB’s objectives.

Mobile Discrepancies 2013

Discrepancies are nothing new to the digital advertising marketplace. With so many different parties counting at different times in the ad delivery chain plus the variance in proprietary validation methods, counts will never be exactly the same all the time. Mobile discrepancies vary by campaigns and even placements within a campaign. Sometimes you will experience a close 5% difference while other times you many see a shockingly high difference of over 50%.

Clemenger BBDO wins Creative Showcase 8.3 with “The Melbourne Remote Control Tourist”

Clemenger BBDO’s highly engaging and artistic campaign, “The Melbourne Remote Control Tourist” has impressed the judges and been named the winner of IAB Australia’s Creative Showcase 8.3. The Monkeys followed in second place with its unconventional campaign Stay Living; and Holler secured third place with its Land of Quattro campaign.

The Melbourne Remote Control Tourist

Clemenger BBDO, Melbourne were tasked to develop a first of its kind city guide for Tourism Victoria and a way for potential visitors to explore Melbourne before they visited.

Stay Living

Boost Mobile wanted to stand for something beyond price and plan in the pre-paid mobile category. So, The Monkeys created the unconventional Stay Living campaign, which moved beyond merely being a brand idea into a philosophy to life.

Australia. Land of quattro.

Holler’s Land of Quattro campaign for Audi took advantage of the newly discovered 38 percent of premium car drivers viewing social media as a resource for making their automotive purchase decision.

IAB Australia launches Mobile Audience Panel Measurement Pilot

We have joined forces with seven key publishers to invest in and launch a Mobile Audience Panel Measurement Pilot. The Pilot, which has been jointly funded and will be delivered by Nielsen, will publish its first top line market data in Q2 2014.

Online advertising exceeds $1bn in one quarter for the first time

Online advertising has continued its strong growth, exceeding $1bn in the September 2013 quarter while recording 25 percent growth year on year from September 2012 and 4.6 percent on the prior quarter according to IAB Australia’s Online Advertising Expenditure Report.

AdNews: Australians sweep IAB MIXX Awards

Australian agencies have scored eight Golds at the IAB MIXX Awards, including Leo Burnett Sydney which took out Best in Show for its Coca-Cola 'Small World Machines' work. The IAB Australia Best in Show award winner, Defence Force Recruiting 'Mobile Medic' by George Patterson Y&R Melbourne and VML, won Gold in the Mobile Advertising and Branded Mobile Application categories.

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