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IAB Global Insights report - What works and why

IAB's Global Insights Report examines select digital advertising campaigns from around the world in an effort to learn what works and why it works. 


Solving Marketers' Cross-Channel Conundrum - Radium One White Paper in association with IAB Australia

Marketers have a cross-channel digital conundrum because the consumers they want to connect with distribute their attention across devices and channels. They use the regular web, the mobile web, and mobile apps. Anywhere they can engage with social media and digital video, they do. Plus, for many marketers, the same consumers they're connecting with online and in-app, they're also connecting with through email, marketing automation and customer service.

M&C Saatchi Win IAB’s Creative Showcase Round 9.2 with “Where’s My Wallet?” Campaign

SYDNEY, 9 October – M&C Saatchi has been named the winner of Round 9.2 of IAB Australia's Creative Showcase awards for its "Where's My Wallet?" campaign for the Commonwealth Bank of Australia. Razorfish Australia took second place for "Qantas Quest Points" for Qantas, and WiTH Collective took third for "Australian Fertility Census" for Genea.

Digital advertising storms ahead in Australian Market

SYDNEY, 26 September 2014 – Digital advertising has continued its exceptional growth trajectory in Australia according to the Commercial Economic Advisory Service of Australia (CEASA). The CEASA report, which was issued this week, shows digital advertising snared 37 percent of the total $6.2 billion advertising market spend in Australia for the first six months of 2014. By comparison free-to-air (FTA) TV remained static at 27 percent share and the remaining third of the ad spend was split between all the other advertising segments combined.

AdNews: Native revenue 'soaring' for publishers, but where's the proof it works?

As publishers pile into the native advertising as the answer to declining traditional advertising revenue, concerns about how to measure success - or otherwise - are growing. Publishers have flagged a lack of standardisation.

IAB Australia’s Digital Audience Measurement Tender panel shortlist Nielsen and GfK for three-year contract

In its search for a three-year preferred supplier to provide a digital audience-measurement solution in Australia, the Interactive Advertising Bureau (IAB) Australia has announced that Nielsen and GfK have made the final round of the tender process.

TV Advertisers embrace digital video as total online advertising expenditure surges towards $4.5bn

Mobile and video fusion proves to be cross platform industry angel

Friday 29th August 2014: Video advertising has been confirmed as the industry darling for FMCG, retail and finance brands, growing 76 percent year on year to reach $196m for the financial year ended 30th June 2014.

IAB Australia Board elects Ed Harrison as new Chairman

Ed Harrison, CEO of Yahoo7, has been elected as the new Chairman of Interactive Advertising Bureau (IAB) Australia's Board.

IAB Brand Safety Council releases Online Traffic Fraud white papers for the digital advertising industry

With online traffic fraud dominating recent global news and claims being made that bot-generated activity comprises as much as 25 percent of views of some worldwide campaigns, IAB Australia's Brand Safety Council has issued two white papers to better guide the digital advertising industry on issues around online traffic fraud.

IAB and MFA launch new Agency Advisory Group

The Interactive Advertising Bureau of Australia (IAB) and the Media Federation of Australia (MFA) announced today that they have joined forces to launch the IAB-MFA Agency Advisory Group (IMAAG). The Group, which will be chaired by Group M's Chief Investment and Intelligence Officer Danny Bass, has a core mission to build a bridge between the interactive publishing community and advertising agencies, as well as addressing key industry wide matters.

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