September 28th 2021: Gai Le Roy, CEO of IAB Australia, the digital advertising peak industry body comments on the ACCC final report on the Digital Advertising Services Inquiry which was published today.
“Ad funded digital media and services, supported by the ad tech sector, perform a critical role in the digital economy. The ACCC’s detailed Digital Advertising Services Inquiry Report has implications for many aspects of the ad tech sector and the IAB looks forward to working constructively on behalf of the industry with Government on the key issues it raises and to continue to build confidence across the ad tech ecosystem.
The digital advertising industry is focused on ensuring advertising technologies prioritise consumer privacy and accountability in the development of targeting, measurement, and attribution solutions. We recognise the critical importance of transparency across the Australian ad tech supply chain and are actively working to develop measures that work for advertisers and publishers, as well as consumers.”
A more detailed briefing can be viewed by IAB Australia members here.
The full report can be downloaded from the ACCC site here.