AdNews: Native revenue ‘soaring’ for publishers, but where’s the proof it works?

Posted by IAB Australia On September 23, 2014 IAB News

As publishers pile into the native advertising as the answer to declining traditional advertising revenue, concerns about how to measure success – or otherwise – are growing. Publishers have flagged a lack of standardisation.

… IAB Australia is moving to address the issue. It plans to release a Native Advertising Playbook in November, outlining six ad formats that are currently be used in Australia’s native advertising market, as well as a guide to metrics. …

– Rachael Micallef, AdNews

Read the full article here.

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.

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