IAB Australia will host a ‘town hall’ meeting on March 19th 2014 for agencies, marketers and publishers to discuss the industry priorities and issues around online audience measurement including the need for measurement which moves beyond the desktop to mobile, tablet and other smart devices.
The meeting marks the first step on what is expected to be an eight month review process of IAB Australia’s existing Online Audience Measurement deed which is currently held by Nielsen.
IAB Australia’s objective with the appointment of a preferred supplier or suppliers for the provision of an online audience measurement services is to ensure greater accuracy in audience measurement which will lead to greater credibility, confidence and investment in digital advertising.
