Clemenger BBDO Melbourne Wins IAB Creative Showcase “Best of the Best”

Posted by Naima Lynch On July 14, 2014 Media Releases

Clemenger BBDO Melbourne Wins IAB Creative Showcase “Best of the Best”

International Panel of Judges Selects Winning Campaign to Attend IAB Mixx Awards in NYC

DATE: 11 July, 2014

IAB Australia held its end of year Creative Showcase event this week to select the “Best of the Best” from the FY13/14 rounds. Creative Showcase, now in its ninth year, celebrates cutting edge creativity and innovation in digital marketing. The finalists – the 6 winners of the Creative Showcase Round 8 – included Clemenger BBDO, Circul8, Leo Burnett, M&C Saatchi and VML Australia. Clemenger BBDO Melbourne, with their campaign for The Melbourne Remote Control Tourist, was announced as the winner at the Creative Showcase cocktail evening hosted by Innovid on 10 July in Sydney.

Clemenger BBDO was selected by an esteemed international judging panel representing the cream of the crop of global creative agencies, including: Digitas France, Ogilvy & Mather Japan, 358 Finland, McCann Worldgroup US and DigitasLBi UK, and more (see full list below).

All of the finalists’ campaigns were examples of Australian creativity at its finest. However, the judges selected the Melbourne Remote Control Tourist campaign to be the “Best of the Best.” The campaign combined a live streaming web experience and four real city explorers out on the streets of Melbourne, controlled entirely through social media, who carried out thousands of requests – from making pizzas and trying on dresses to discovering secret gigs. The judges were impressed that such an ambitious, innovative concept was executed in such a simple and clever way.

The winners will be automatically entered into the IAB US MIXX Awards in New York City, and will receive flights for two people to attend in September, 2014. Australians were extremely successful at last year’s MIXX Awards, taking home a total of nine Gold Awards and two Silver Awards – more than any other non-US country.

IAB Australia’s Creative Showcase program is a bi-monthly competition series, sponsored by Innovid, and accepts entries for work completed in the two months prior to close of judging for each round. The next round, 9.1, opens in late July, 2014.

“IAB Australia is committed to championing creative excellence in interactive advertising,” said IAB CEO Alice Manners, “and are actively innovating and updating our awards programs to reflect the needs of our industry. In the meantime, we are pleased to be continuing our Creative Showcase program, and to support the fabulous awards programs hosted by other industry leaders.”

For more information on the Melbourne Remote Control Tourist campaign, visit:

To learn more about all of the Creative Showcase finalists, visit:

For more information about entering the Creative Showcase competition, visit:


The winners were chosen by an esteemed international judging panel consisting of:

Judge                                    Job title                                               Agency                                 Country

Bridget Jung                       ECD                                                        Digitas                                   France

Daniel Granatta                Chief Creative Officer                       Flock Advertising              Mexico

Doug Schiff                         ECD                                                        Ogilvy                                    China

Duncan Gray                      Chief Creative Officer                    Fenton                                    United Kingdom

Elke Klinkhammer            Chief Creative Officer                    McCann Worldgroup        Germany

Federico Garcia                 Creative Director                              Ogilvy & Mather                 Japan

James Stewart                  Founder                                               Geneva Film Co                   Canada

Jonas Lembke                   Creative Director                              BBDO Proximity                  Sweden

Jonny Watson                   Senior Creative                                 Iris                                            United Kingdom

Mervyn ten Dam              Creative Director                              Achtung                                 The Netherlands

Ray Lam                               Associate Creative Director         McCann Worldgroup         United States

Scott Rodgers                    Senior Creative Director                BBDO New York                   United States

Simon Gill                            ECD                                                        DigitasLBi                             UK

Verneri Leimu                   Creative Director                              358                                         Finland


Naima Lynch