GPY&R Melbourne triumphs at 2013 IAB Australia Awards

Posted by IAB Australia On July 12, 2013 Media Releases

View the case studies of the winners, both past and present here

Wins three Awards including Best in Show and Mobile Platform category for its “Mobile Medic” campaign

12 July 2012 – GPY&R Melbourne has won three Awards at the 2013 IAB Awards including the prestigious ‘Best in Show’ award for its “Mobile Medic” campaign developed for Defence Force Recruiting.   The ‘Mobile Medic’ campaign was also named the winner of the Mobile Platform or App category, while its Cocktail Revolution HQ campaign developed for Schweppes Australia won the Brand Destination Site category.   GPY&R Melbourne was one of seven agencies who scooped awards last night at the IAB Awards ceremony held at the Star Event Centre.  

Leo Burnett Melbourne snared three awards for its “Volunteer to promote volunteering” campaign for SEEK Volunteer, including Brand Awareness and Positioning, Not for Profit and Direct Response and Lead Generation.   Other multi award winners include The Monkeys who won two categories with its OAK Reverse Robberies campaign for Parmalat; and AnalogFolk who won two categories for its Perfect Lager Project campaign for Casella Family Brewers. 

Soap Creative, Reprise Australia and Agency M were also recognised as category winners on the night.

Reactive was named the winner of the Creative Showcase Grand Prix award for its campaign “The Most Powerful Arm” for Save our Sons & Duchenne Foundation.  The campaign was developed in conjunction with Havas, Finch and Red.

GPY&R Melbourne ‘Best in Show’ and Reactive’s Creative Showcase Grand Prix winning campaigns will now be entered into the US MIXX 2013 Awards with winners to be announced on 24th September in New York. 

Samantha Yorke, Acting CEO of IAB Australia commented “GPY&R Melbourne is to be applauded for its brave and polished mobile campaign execution.  Its use of augmented reality for educational purposes was truly innovative but most importantly it delivered clear and tangible results for Defence Force Recruiting – and that is what interactive advertising is all about.”  

The judges also commended “Mobile Medic” campaign for its rigorous research and insight which enabled them to develop the creative premise and execute it on the right platform for the audience.

The major sponsor for the 2013 IAB Awards is MCN Digital. Category sponsors of the 2013 IAB Australia Awards include Adap.TV, Google, Mi9, Fairfax Media, Telstra Media, Innovid, REA Media, and Facebook.

IAB Australia Awards 2013 Winners 
Best in Show
Category: Mobile Platform or App

GPY&R Melbourne – Defence Force Recruiting: Mobile Medic

Category: Brand Awareness and Positioning
Category: Not-for-Profit / Public Service
Category: Direct Response & Lead Generation

Leo Burnett Melbourne – SEEK Volunteer: Volunteer to promote volunteering

Category: Brand Destination Site

GPY&R Melbourne – Schweppes Australia: Cocktail Revolution HQ

Category: Brand Loyalty & Retention
Category: Social Media Marketing

The Monkeys – Parmalat: OAK Reverse Robberies

Category: Branded Content
The Monkeys – Parmalat: ICE BREAK Drag Race ‘Em

Category: Cross-Platform Integration
Category: Product Launch
AnalogFolk – Casella Family Brewers: The Perfect Lager Project

Category:  Rich Media & Digital Video
Soap Creative – Roadshow Films: Expendables 2: Deploy & Destroy

Category: Search Marketing – Organic Search
Reprise Australia – Australian Government – MoneySmart: Helping Australians Reclaim Their Money

Category:  Search Marketing – Paid Search
Agency M – Foxtel: Foxtel Call Tracking

Creative Showcase Grand Prix award 
Reactive – Save our Sons & Duchenne Foundation: The Most Powerful Arm


IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.