Thursday 9th October 2025: Netflix and Wesfarmers retail media business One Media are part of the latest cohort of 16 brands, agencies, platforms, and adtech organisations to join IAB Australia, offering their support to help grow sustainable and diverse investment in digital advertising in Australia. Other new members to join IAB over the last quarter include Ebiquity, Mortar AI, ND Agency, Strike Social, TopSort, Vantage, Thorndyke, Gain Theory, Bonfire, Media Merchants, Dynata, Audio Stack and LinkedIn.
All IAB members participate in the body either through participation in Councils and Working Groups or as general members. More than 300 industry leaders feed into the IAB Council and Working Groups providing a broad, collective voice to address key issues and challenges faced by the industry, by marketers and by the members’ own organisations. Their work includes helping set Australian specific standards and guidelines, driving education initiatives and developing key industry resources.
Gai Le Roy, CEO of IAB Australia commented “Each new member brings a unique perspective to how digital advertising can evolve responsibly and drive growth in Australia. From streaming and retail media to data and measurement, the strength of the IAB community lies in bringing these diverse players together to solve real-world challenges and build smarter, more accountable practices.”
To find out more about IAB Australia membership, click here.