We always see a kick in unique audience figures when comparing February to March due to the extra days in the month. Looking specifically at the news category, however, Nielsen Online Ratings results for March 2014 showed that big international stories like the MH370 tragedy also contributed to new, incremental audiences online for the month of March.
The top five ranking news sites by unique audience remained unchanged in March; while the Guardian and BBC re-entered the top 10, and MailOnline recorded notable growth, moving up four spots to sixth position.
The Guardian recorded significant growth during March specifically from female audiences (+38%) which is unique when compared to most news sites whose audience gains were from males. The majority of MailOnline’s growth was due to referrals from Ninemsn’s homepage, to tabloid stories such as those around Nicole Kidman and Brynne Edelsten.
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