Mobile Advertising Council

The IAB Mobile Advertising Council was convened for the first time in November 2011, since then, its remit has been to evaluate the needs of the Australian mobile advertising industry; establish a program of work for mobile advertising; produce, fund and promote mobile research studies; and produce and promote mobile standards and guidelines.

The IAB Mobile Advertising Council (MAC) meets on a monthly basis and has industry wide representation across publishers, media agencies and creative agencies. They provide a broad, collective voice in addressing the key issues and challenges faced by the industry, by marketers and by the members’ own organisations.

The Council sets its own agenda, and leverages the skills, experience and networks of Council Members, to set annual programmes of work, identify resources required, work with partner organisations, and submit recommendations to the IAB Australia Board.

Mobile Advertising Council members:

Mobile Advertising Council Members - February 2019

Mobile Advertising Council member representatives: 

  • Alicia Placer – Blis Media
  • Peter Bray – Impact
  • Richard O’Sullivan – Inmobi
  • Robert Leach – Kargo
  • Dom Gambino – Near
  • Stewart Heys – News
  • Suzie Prasad – Nine Entertainment
  • Tina Tsang – Pubmatic
  • Bryan Christman – Verizon Media

Work recently completed by the Council:

The IAB Mobile Advertising Council is seeking new members on a regular basis but to be considered you must be an IAB Member.

If you have any questions relating to the work being carried out by this Council, please email

Apply to join this IAB Council