The Video Advertising Council was formed in 2014 to help support the growth of an area of the market that now represents over 50% of digital display advertising. The Council meets every month to drive projects in relation to advertising standards, best practice, creative and research of streaming ads in all environments across different consumer screens.
The IAB Video Council has an industry wide representation across publishers, networks and agencies. The Council will provides a broad, collective voice in addressing the key issues and opportunities for the industry.
Members of the Council include:
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The Council leverages the skills, experience and networks of Council Members to set annual programmes of work, identify resources required, work with partner organisations, and submit recommendations to the IAB Australia Board.
Council members either need to be nominated by IAB Australia to join the Council or apply to join. Council members should have a number of years' experience in the digital ad industry and currently hold a role in their organisation that focuses on video advertising.
The IAB Video Advertising Council has recently completed the following work:
- Connected TV Handbook Update 2024
- Video Advertising State of the Nation Report - July 2024
- Video one pagers (social, bvod, avod/svod, short form content, short form editorial, fast channels and live) - 2023
- Member Q&A: Use of Data in Connected TV - June 2022
- Video Advertising: State of the Nation Report - May 2022
- Creativity in Video - Nov 2021
- One stop CTV shop - Oct 2021
- CTV Annex - Aug 2021
- Attitudes to Digital Video Advertising - Feb 2021
- Connected TV Handbook 2020 - July 2020
If you have any questions relating to the work being carried out by this Council, please email iabaustralia@iabaustralia.com.au
You must be an IAB Australia member to join the Video Advertising Council.