Video Advertising Council

The Video Advertising Council was formed in 2014 to help support the growth of an area of the market that now represents over 50% of digital display advertising. The Council meets every month to drive projects in relation to advertising standards, best practice, creative and research of streaming ads in all environments across different consumer screens. 

The IAB Video Council has a industry wide representation across publishers, networks and agencies. The Council will provides a broad, collective voice in addressing the key issues and opportunities for the industry.

The Council leverages the skills, experience and networks of Council Members to set annual programmes of work, identify resources required, work with partner organisations, and submit recommendations to the IAB Australia Board.

Council members either need to be nominated by IAB Australia to join the Council or apply to join. Council members should have a number of years’ experience in the digital ad industry and currently hold a role in their organisation that focuses on video advertising.

Video Advertising Council member representatives:

  • Ash Cooper – Adobe
  • Georgie Charlish – Adstream
  • Andrew Dixon – Amobee
  • TBC – Brightcove
  • Sarah Cooper – BuzzFeed
  • Nik Weber -ESPN
  • Dan Sinfield – Facebook
  • Georgina Fox – Finecast
  • Chris Oxley – Foxtel
  • Cally Scivetti – Google
  • Valentina Lizzi – Inmobi
  • James Young – co-chair – Magnite
  • Flaminia Sapori – co-chair – MatterKind
  • Adelina Moon – Network Ten
  • Matthew Wheeler – News Corp
  • Jordan King – Nine Entertainment
  • Cass Gilbert – Pinterest
  • Jodi Fraser – Publicis Media
  • Tim Purss – Pubmatic
  • Nick O’Grady – Quantcast
  • Laura Wall – Samung Ads
  • Brett Islaub – SBS
  • Adam Roberts – SeenThis
  • Jonathan Munschi – Seven
  • Matthew Coote – Snapchat
  • Peter Maher – Teads
  • Jocelyn Kowald – The Trade Desk
  • Dan Connor – TikTok
  • Hamish McPhee -Twitch TV
  • Nicole Cadiz – Twitter
  • David Haddad – Unruly Group
  • Mark Serhan – Xandr
  • Alba Marco -Yahoo

The IAB Video Advertising Council has recently completed the following work:

If you have any questions relating to the work being carried out by this Council, please email

You must be an IAB Australia member to join the Video Advertising Council.