Video Advertising Council

The Video Advertising Council was formed in 2014 to help support the growth of an area of the market that now represents over 50% of digital display advertising. The Council meets every month to drive projects in relation to advertising standards, best practice, creative and research of streaming ads in all environments across different consumer screens.

The IAB Video Council has an industry wide representation across publishers, networks and agencies. The Council will provides a broad, collective voice in addressing the key issues and opportunities for the industry.

Members of the Council include:

Ash CooperAdobe
Nik WeberESPN
Georgie CharlishExtreme Reach
Gareth EvansGoogle
Colin LamIndex Exchange
Annie GoodmanMagnite
Ray TranMagnite
Mark SerhanMicrosoft
Matthew WheelerNews Corp
Winnie LuiNine Entertainment
James VongdaraParamount
Chris MottersheadPublica
Tim PurssPubmatic
Luke JonesQuantcast
Samantha CookeSamung Ads
Brett IslaubSBS
Adam RobertsSeenThis
Luke Smith (co-chair)Seven
Matthew CooteSnapchat
Alex GallagherTeads
Jocelyn KowaldThe Trade Desk
Hayley SaddletonTikTok
Katelyn TsaviosAmazon
Eliot ThompsonYahoo
Vikki Pearce (co-chair)Zenith
Sally O'brienMeta
Jack WhitesideNexxen
Clem BirdsallIAS
Erin DiemarStan

The Council leverages the skills, experience and networks of Council Members to set annual programmes of work, identify resources required, work with partner organisations, and submit recommendations to the IAB Australia Board.

Council members either need to be nominated by IAB Australia to join the Council or apply to join. Council members should have a number of years' experience in the digital ad industry and currently hold a role in their organisation that focuses on video advertising.

The IAB Video Advertising Council has recently completed the following work:

If you have any questions relating to the work being carried out by this Council, please email

You must be an IAB Australia member to join the Video Advertising Council.

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