Video Advertising Council

The Video Advertising Council was formed in 2014 to help support the growth of an area of the market that now represents over 50% of digital display advertising. The Council meets every month to drive projects in relation to advertising standards, best practice, creative and research of streaming ads in all environments across different consumer screens.


The IAB Video Council has an industry wide representation across publishers, networks and agencies. The Council will provides a broad, collective voice in addressing the key issues and opportunities for the industry.

Adam roberts
SeenThis

Annie Goodman
magnite

Ash Copper
Adobe

Alex Gallagher
Teads

Ally Waugh
Amobee

Brett Islaub
sbs

Chris Mottershead
Publica

Cally Scivetti
Google

Colin Lam
Index exchange

David Haddad
Unruly Group

Eliot Thompson
Yahoo

Georgie Charlish
Extreme Reach  

Hamish Mcphee
Twitch TV

Hayley Saddleton
Tik Tok

Jocelyn Kowald
The Trade Desk

Luke Jones
Quantcast

Luke Smith (co-chair)
Seven 

Lenny Reddy
Amobee

Mark Serhan
Microsoft

Matthew Coote
Snapchat 

Matthew Wheeler
News Corp

Nik Weber
ESPN

Ray Tran
Magnite

Samantha Cooke
Samsung Ads 

Sarah Cooper
BuzzFeed

Tim Purss
Pubmatic

Winnie Lui
Nine Entertainment

Vikki Pearce (co-chair)
Zenith

Zoe Kostos
Paramount 

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The Council leverages the skills, experience and networks of Council Members to set annual programmes of work, identify resources required, work with partner organisations, and submit recommendations to the IAB Australia Board.

Council members either need to be nominated by IAB Australia to join the Council or apply to join. Council members should have a number of years' experience in the digital ad industry and currently hold a role in their organisation that focuses on video advertising.


The IAB Video Advertising Council has recently completed the following work:


If you have any questions relating to the work being carried out by this Council, please email iabaustralia@iabaustralia.com.au

You must be an IAB Australia member to join the Video Advertising Council.

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