Video Advertising Council

The Video Advertising Council was formed in 2014 to help support the growth of an area of the market that now represents 15% of digital display advertising. The Council will meet every two months from April to drive projects in relation to measurement, advertising standards, best practice, research of streaming ads across different consumer screens and video ad expenditure.

The IAB Video Council will have industry wide representation across publishers, networks and agencies. The Council will provide a broad, collective voice in addressing the key issues and challenges faced by the industry, by marketers and by the members’ own organisations.

The Council leverages the skills, experience and networks of Council Members to set annual programmes of work, identify resources required, work with partner organisations, and submit recommendations to the IAB Australia Board.

Council members either need to be nominated by IAB Australia to join the Council or apply to join. Council members should have a number of years’ experience in the digital ad industry and currently hold a role in their organisation that focuses on video advertising.

Video Advertising Council member representatives:

Ash Cooper: Adobe

Andrew Dixon: Amobee

Peter Howard: Brightcove

Nik Weber: ESPN/Disney

Dan Sinfield: Facebook

Chris Oxley: Foxtel Media

Cally Scivetti: Google

Valentina Lizzi: InMobi

James Young (co-chair): Magnite

Flaminia Sapori (co-chair): MatterKind

Adelina Moon: Network Ten

Stewart Heys: News Corp

Jordan King: Nine Entertainment

Ryan Goldsworthy: Pinterest

Jodi Fraser: Publicis

Peter Barry: Pubmatic

Nick O’Grady: Quantcast

Brett Islaub: SBS

Jonathan Munschi: Seven

Matt Coote: Snap

Jocelyn Kowald: The Trade Desk

Kevin Wong: TikTok

Hamish McPhee: Twitch

Nicole Cadiz: Twitter

Heath Irving: Unruly

Alba Marco – Yahoo

Mark Serhan – Xandr

The IAB Video Advertising Council has recently completed the following work:

The IAB Video Council is currently seeking new members, but to be considered you must be an IAB Member.

If you have any questions relating to the work being carried out by this Council, please email

Apply to join this IAB Council