Our Trainers

We have carefully chosen our expert team of trainers from the industry based on their skills, experience and training capabilities as well as choosing trainers who are actively in the industry and therefore fully up-to-speed on the latest developments in the market. 

All of our trainers have a minimum of 10 years’ experience from different sides of the industry, gained from Australia and abroad.

Our two Head Trainers are Ellie Rogers, Head of Agency, Australia & New Zealand, Facebook and Sarah Wyse, Managing Director, Australia & New Zealand, Videology. Both Ellie and Sarah have been actively involved in the IAB training programme since its conception and are truly passionate about the digital industry and educating and furthering the people who work within it.

In addition to our Head Trainers, all our courses feature guest speakers and expert sessions from various digital experts. Some of our regular guest speakers include:

  • Amy McDonnell, Director of Social Content at Reprise Media
  • Andy Ford, BMD Data Lead
  • Antonia Farquhar, Nestle Head of Digital
  • David Thanisch, Digital Director Ikon
  • James Rogers, Industry Manager Google
  • Jason Tonelli, Head of Digital, Starcom
  • Jess Woodward, Samsung Head of Digital
  • Lizzy Ryan, Head of Digital, Mindshare
  • Sarah Stringer, Head of Innovation at Carat Melbourne


IAB Head Trainers

Ellie Rogers, Head of Agency Sales, Australia & New Zealand, Facebook

Ellie Rogers

Ellie Rogers is responsible for leading Facebook’s agency team. Her role is to help media agencies effectively engage with Facebook’s platform in order to meet business objectives and goals.

Prior to joining Facebook, Ellie spent 13 years working at media agencies. She started her career as a wheeler dealer TV buyer in London, then moved into digital where she was initially bamboozled by the lingo but then amazed by the possibilities that digital offered advertisers.

She moved to Australia six years ago to join Ikon where she headed up their digital services including mobile, technology, data, search and social. She has been part of a number of award winning teams, and includes two Cannes Lions trophies on her virtual mantelpiece.

Last year Ad News recognised her in their top 40 under 40 list of media people. She also works as a trainer for NGEN and the IAB. 

Ellie is the proud mother of two children, Max – an eight year old golden retriever, and Nancy May – a two year old little person.


Sarah Wyse, Managing Director, Australia & New Zealand, Videology

sarah hassaninSarah is responsible for driving Videology’s business strategy and growth in Australia & New Zealand. With a proven track record in building sales teams and launching new products, Sarah joined Videology in January 2013, spearheading the company’s expansion into the Australian market. An expert in the programmatic video space, Sarah has successfully grown Videology’s business and cemented the company’s standing within the industry, culminating in her appointment to Managing Director for Australia & New Zealand in April 2014. Sarah also holds the position of IAB Australia’s Head Trainer, developing and delivering a comprehensive syllabus designed to educate individuals and businesses on the key issues present in today’s advertising industry.

As a video evangelist, Sarah has spent her career within leading traditional and digital broadcast media businesses across the UK, Australia and New Zealand markets. Passionate about technology, and the vital role digital plays within the overall media mix, she regularly appears on the event circuit and within key trade media, as a speaker and influential thought leader. Sarah’s in-depth understanding of the key issues and her ability to help businesses traverse the ever-shifting sands of a converged media landscape are invaluable in helping drive adoption of programmatic technologies within the Australian market.


2014 IAB Training Courses


IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.