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AdTech Q&A: Evolution of Video through isolation & beyond

The evolution of Video Advertising through the current COVID-19 isolation period and beyond

IAB Australia recently released the Q1 2020 Online Advertising Expenditure Report, in which we can see that Video’s share of general display continues to increase – and now makes up 53% of this product category.

Hence we were keen to speak to some of our key council members about what they’re currently seeing in market in terms of consumer engagement metrics for digital video and if there are any interesting related trends, product and/or innovation opportunities that may persist or through 2020 and into 2021.

Responsible & Effective use of Data in Digital Marketing - Video and Deck

This webinar features IAB's Jonas Jaanimagi and Chris Durbridge, Head of Consumer Insights & Marketing Services at Equifax (a member of our Data Council), demonstrating best practices in using data responsibly and effectively in digital marketing with a focus on measurement, audience profiling and actioning.

Tech Q&A: Community Engagement during the Pandemic

How technology has enabled different communities to collaborate and genuinely engage online during COVID-19

Most publishers and platforms are currently experiencing dramatic growth in user activity during COVID-19. Hence, we wanted to get some insights from some of our council members that enable online communities on what topics are proving popular, if there are any unexpected shifts in conversations and how content creators and brands are engaging with these consumers.

We hope that you find this useful…

Device and Usage Report - March 2020

As part of IAB Australia’s role in managing the digital audience measurement currency endorsement process, it is vital that there is continual tracking of macro digital device ownership and usage trends to ensure that our measurement systems are built to reflect the Australian population.

The Role of Context Report - May 2020

The Role of Context: News Environments and Their Influence On Advertising 

It is well documented that news audiences are stronger and more engaged than ever and this exclusive report "The Role of Context: News Environments and Their Influence On Advertising" outlines the contextual influence of news websites during COVID-19 on advertising and outline how marketers can unlock context effects of different media environments.

The report is available to download below

Ad Tech Q&A: Creativity and Dynamic Optimisation

Effectively utilising creativity and streamlining dynamic optimisation during COVID-19

 

Following our recent COVID-19 Digital Ad Impact Study and the follow-up Q&A on managing brand safety in times of crisis we’ve had a lot of feedback on both the challenges and opportunities in relation to creativity during the ongoing lockdown period here in Australia.

Native Advertising Webinar: Best Practices and Local Examples
This 45 minute webinar provides a current overview on Native Advertising including updates from the recently released Native Handbook, some best practices and recommendations from Australian product experts. We also be present a number of local creatives examples as a product showcase.
 
AD Tech Q&A: Technology and best practices to further enable Native Advertising

With Native Advertising now firmly established as a key display product within the Australian digital media marketing mix, the Standards and Guidelines Council recently published an update to the Native Handbook, originally published three years ago.

We have approached a few of our council members and local industry experts with some related questions on Native, in terms of best practices, recommendations and what we can expect over the next 12-18 months.

IAB Audio Buyers Webinar

Planning, Buying, Building & Measuring Audio & Podcasting Advertising

This hour long webinar provides invaluable information for media buyers, marketers & media people on how to effectively use streaming audio and podcast advertising.

 

AD Tech Q&A: Consumer privacy, trust and a transparent value exchange

There has recently been a global call-to-action for stakeholders across the digital supply chain to re-think and re-architect digital marketing to support core industry use cases, while still balancing consumer privacy and personalisation.

Core to this project and to the success of digital marketing moving forwards is consumer privacy and the heightened emphasis on establishing genuine trust with users. The industry is now increasingly aware that there has to be a transparent value exchange online with people moving forwards and everyone must respect the end user’s privacy and the privileged access to consumer data through responsible and transparent practices.

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