Mobile advertising was 25% of the entire Australian ad market last year. Understanding the impact of mobile advertising has never been more important than it is in today’s mobile-first world. The 2019 Mobile Landscape Report breaks down the role and reach of smartphones and mobile devices in today’s landscape.
IAB Australia’s Mobile Advertising Council has compiled key research into the 2019 Mobile Landscape Report covering:
The Australian Mobile market and projections
Mobile Search and Display
Digital video advertising metrics
Device ownership and trends
International comparisons.
IAB Members can download the report below as a Powerpoint presentation or as a PDF.
