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Online advertising expenditure in Australia for the 6 months ended June 30, 2005 totalled $263 million. Search and Directories was the fastest growing category increasing by 23% for the six months ending June 30, 2005.

Online advertising expenditure in Australia for the 6 months ended December 31, 2004 totalled $225 million. General Advertising and Classifieds Advertising revenue accounted for 33% and 34% of the total ad expenditure respectively while the Search and Directories advertising category comprised the remaining 33%.

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