Ad Blocking: The Consumers Perspective – Wave 3

Posted by Steven Poyser On January 22, 2018 Nickable Charts, Research & Resources

This is the third wave of IAB Australia Ad Blocking consumer research. This study been run by IAB Australia and Pureprofile to understand the scale of ad blocking and more importantly help answer “why” consumers are installing blockers on different devices. The IAB is committed to providing objective data for the market on a range of industry issues including ad blocking.

Download the infographic below.

Members can download the full Ad Blocking report.

Steven Poyser