Advertising through economic downturn

Posted by IAB Australia On June 02, 2020 Research & Resources

As Australians start to enjoy the beginning of COVID-19 lockdown restrictions lifting, the first real signs of the economic downturn are being revealed and marketers face some tough decisions as they navigate how to balance shorter-term sales expectations with brand communications that are critical for business success to ensure they remain competitive and in the best possible position through the economic trough and into recovery.

– By Natalie Stanbury, Director of Research, IAB Australia

IAB Members can download the accompanying report below.

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.