Advertising through economic downturn

Posted by IAB Australia On June 02, 2020 Research & Resources

As Australians start to enjoy the beginning of COVID-19 lockdown restrictions lifting, the first real signs of the economic downturn are being revealed and marketers face some tough decisions as they navigate how to balance shorter-term sales expectations with brand communications that are critical for business success to ensure they remain competitive and in the best possible position through the economic trough and into recovery.

– By Natalie Stanbury, Director of Research, IAB Australia

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IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.

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