Audio Advertising: State of the Nation Wave 4 – 2020

Posted by Christian Manie On February 25, 2020 Research & Resources

The 4th wave of IAB Australia‚Äôs “Audio Advertising: State of the Nation” research is now available. The research provides insight on how the media buying community is using audio advertising across all platforms,¬†covering broadcast radio, streaming digital audio, DAB+ and podcasts.

Read the Press Release here.

Advertising across digital audio platforms is maturing with 9 in 10 media buyers having used streaming digital audio in 2019 and 75% having experience with podcast advertising in 2019; podcast advertising has seen another year of significant growth with a third of agencies now using podcasts regularly, up from 20% last year).

Christian Manie

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