Australian Online Landscape Review: Interactive and PDF – Dec. 2015

Posted by Christian Manie On January 19, 2016 Research & Resources

Welcome to the December 2015 edition of Nielsen’s Online Landscape Review.

The online landscape in December saw Australians spend 30 hours online over 60 sessions with 33 billion minutes spent online.

Latest Nielsen insights:

  • NIELSEN TWITTER TV RATINGS: Australia vs West Indies Cricket matches dominated the top 5 sports Twitter TV Ratings accompanied by the UFC 194 main card match (Aldo vs McGregor) securing the third position in December
  • PATHMATICS AND NIELSEN’S CUTTING-EDGE ALLIANCE: Almost half of Australia’s digital ad inventory is bought programmatically – higher than the U.S.
  • TUNING IN TO THE AUSTRALIAN TRAVELER: Commercial radio listeners can be segmented into three distinctive travel groups, excluding stay at home listeners
  • OVER 40 AND SPENDING FREELY: Analysis using new partners, Veda and Nielsen shows Australians over 40 are big spenders across a range of categories.

Download the PDF below, or access the interactive version here.

Christian Manie