Australian Online Landscape Review: Interactive – March. 2016

Posted by Christian Manie On March 19, 2016 Research & Resources

Welcome to the March 2016 edition of your Nielsen Digital Landscape. The digital landscape in March 2016 saw Australians spend 53 hours surfing online across over 257 sessions per person.  

Other key highlights from Digital Ratings (Monthly), March 2016 include:

  • March marked the beginning of the winter sport season. Unique audience numbers for the sports sub-category saw an 8.3% uplift month on month, from 10.3 million to 11.1 million. 
  • Several major events around the country also caused increases in unique audience to relevant sites in March. The Sydney Royal Easter Show saw the biggest increase of 243% increase from 231,000 to 793,000 as Sydneysiders bought tickets and organised their trip to the show. 
  • Ranking for the top three news services in the current events and global news sub-category remained the same.

Read more in the Digital Ratings (Monthly) press release here

Also, please do visit your Digital Audience Measurement Roadmap website for all the latest digital measurement updates and resources you need. 

Access the Report here.

Christian Manie